How one mum made a creative comeback | Danone and Hyundai pick agencies

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Campaign: Agencies January 24, 2017

LATEST I'm back, pitches! A mum returns to the ad industry Sarah Shepherd Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry. R/GA London picked for global launch of N performance cars Emily Tan Korean carmaker Hyundai has picked R/GA London to handle the launch of its sub-brand N's 'performance line-up' following a four-way competitive pitch that took place just before Christmas 2016. Danone appoints Droga5 London for global yoghurts account Simon Gwynn Droga5 London has beaten Adam & Eve/DDB, Mother and the incumbent, BETC Paris, to the global creative account for the Danone brand of yoghurts. Kia teases a screaming Melissa McCarthy in new Super Bowl film Kathryn Luttner The car company releases 15 seconds of its Niro crossover spot A case for handing the marketing script back to humans Craig Mawdsley Amid the relentless pursuit of uniformity and automation, some brands are recognising the value of human intelligence to their marketing. Industry welcomes govt support for creative industries Omar Oakes Industry bodies have welcomed the inclusion of the creative industries as one of the five key sectors recognised in the government's industrial strategy consultation announced today. What does this year have in store for adland? John Tylee Looking back over the history of the IPA - 100 years old this year - Paul Bainsfair, its director general, says he's struck by the way agencies have always presented their Pollyanna faces to the world. Digital skills drove 2016 media M&A activity Emily Tan Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith. Promoted FutureVision: Hardwiring mobility R/GA Old-guard auto companies and new entrants from the tech world are no longer at odds in the race to build driverless cars. In this infographic, we spotlight several global automakers who are embracing their high-tech brethren. The Work National Citizen Service "Change your summer" by Ogilvy & Mather London Change is the mantra of a new campaign from government scheme National Citizen Service, which shows teens in lively scenes such as racing through the woods, making pizza and dancing. Co-op "The Co-op way" by Leo Burnett Susan Billinge This is England's Shane Meadows has shot a film for the Co-op that spotlights some of the local causes helped by the brand's members. Arla Skyr "The judge" by Wieden & Kennedy London Susan Billinge Arla Skyr, the Icelandic-style yogurt brand, has rolled out its latest ad, featuring a judge who finds herself responsible for more than just the cases in her courtroom. Trending IPA and production company row gathers steam Brittaney Kiefer A further 50 production companies have put their weight behind a call for agencies to avoid a "rigged" bidding system. Planning in the wild: How Ogilvy planners are getting out to connect with real people Kevin Chesters The shocks of last year suggest we need to connect with real people. So our planners are returning to that oldest of tools: primary research. Promoted Navigating the complex world of attribution Irina Pessin, data2decisions USA In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce Campaign Jobs Senior Account Manager - Creative Agency - London £35000.00 - £40000.00 per annum + benefits DNA Recruit, London Senior Account Manager, luxury branding and design agency £32000 - £38000 per annum Gabriele Skelton, London Digital Strategy Director, £80K - Media Agency £75000 - £80000 per annum + Great Agency Benefits Ultimate Asset, London Agency Account Director - high impact ad tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London Strategy Director - Global Brand & Design Agency £65,000 - £85,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Creative Director Competitive + Benefits April-Six, London (Central), London (Greater) Digital Project Manager/Producer Competitive 360i, London, W1T 7AA Integrated Designer Competitive+ Benefits OLIVER Group, Glasgow, Glasgow City Creator (Digital Designer) Competitive+ Benefits OLIVER Group, Rotterdam Digital Designer Competitive+ Benefits OLIVER Group, Chiswick Riverside, London (Greater)

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