Change4Life launches food tracker app | How easyJet transformed data into emotional stories | Most popular 2016 ads

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Campaign: Agencies January 03, 2017

LATEST Change4Life launches food tracker app in £6.3m campaign Shona Ghosh Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake. How easyJet transformed customer data into emotional anniversary stories To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary. Govt's second One You campaign encourages healthier midlife living Gurjit Degun The government is using an animated ad to encourage 40- to 60-year-olds to make improving their health a new year's resolution. How Public Health England's campaigns will change behaviour in January Sheila Mitchell Public Health England's marketing is vital work Public Health England enlists children in campaign to emphasise smoking heart risk Sam Burne James A campaign launched today by Public Health England (PHE) centres around NHS doctor and kids TV star Dr Ranj Singh working with children to encourage adults to stop smoking. Open University launches major 'What's stopping you?' campaign Simon Gwynn The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach 85% of the UK adult population. A look back at one of Dentsu's most difficult years David Blecken Dentsu's overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down this month. Here's a concise account of the events that led to this point. M&C Saatchi's Sinclair, Pearl and Dean's Jacob and AA's Fraser receive New Year's Honours Gurjit Degun M&C Saatchi's Jeremy Sinclair, Pearl and Dean's Kathryn Jacob and the Ad Association's Karen Fraser were among those who received a New Year Honour. The best of 2016: Campaign's 10 most popular ads Susan Billinge Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016. The best of 2016: Campaign's 10 most popular opinion pieces Shona Ghosh If the unscientifically small sample of Campaign's most read opinion pieces are anything to go by, marketers, media and adland were fascinated by the world burning in 2016. The best of 2016: Campaign's top 10 long reads Gurjit Degun Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further into the topic. Promoted If you treasure talent, you can have fun at speed Paul Manuel, Dept Dept, an international network of digital agencies, believes that nurturing the brightest talents in their various digital niches will enable it to lead the way with future innovations The Work BT Mobile "Family sim" by Abbott Mead Vickers BBDO Jeremy Renner heroically leaps in to BT Mobile's latest spot to save a family money on their phone bill. Hungryhouse "Love takeaway, actually" by Social Chain Hungryhouse channels holiday movie Love, Actually for a series of ads that recreate Keira Knightley's famous doorstep scene, replacing her character with three nominated "heroes". Trending The worst Facebook Live brand videos of 2016 Ilyse Liffreing From BuzzFeed to Target, six brands had some embarrassing slipups. Promoted The consumer has become unpredictable Georganna Simpson Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fifth instalment of a seven-part video series, we ask how consumer behaviour has changed over the years and how it differs around the world Campaign Jobs Programmatic Account Director - auto brand £40000 - £60000 per annum Ultimate Asset, Surrey Planner £40-45k plus bens Direct Recruitment, London (Central), London (Greater) Agency Partner - mobile tech £65000 - £75000 per annum + bonus Ultimate Asset, West End, London Digital Strategy Director - Digital Agency - London £80000 - £100000 per annum + BENEFITS DNA Recruit, London Creative Team - disruptive marketing agency £35-45k plus benefits and dependent on experience The Jefferson Group, London (Central) Strategic Planner Up to £75K (dependent on experience) plus benefits and bonuses air recruitment, London (Central), London (Greater) Team Assistant Competitive Isobar, Wells Street, W1T 3QN UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN Junior Designer Competitive 360i, Central London Junior Creative Team Competitive 360i, Central London

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