Breaking news from Brand Republic - O2, Twix, easyJet, Dave, PG Tips, Mazda, London 2012

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news O2 revamps ad strategy with £70m 'value' brand push by Ed Owen 01 February 2011, 08:00AM O2 is to launch a fresh £70m advertising strategy across all products and services, featuring a Narnia-inspired fantasy world. Twix poised to roll out global ad push by Loulla-Mae Eleftheriou-Smith 01 February 2011, 08:00AM Twix is to launch its biggest global campaign in years with a humorous ad that attempts to position the brand as the snack of choice when taking a break. EasyJet ad takes swipe at BA strike threat by Loulla-Mae Eleftheriou-Smith 01 February 2011, 09:08AM Budget airline easyJet has published a press ad positioning itself as low-risk in the face of a potential wave of fresh airline strikes. UKTV to fight for Dave trademark by Maisie McCabe 01 February 2011, 08:43AM UKTV, the multichannel broadcaster, has vowed to fight the European Union's decision to reject its application to register the name Dave as a trademark, after opposition from Dave, the Engine-owned brand consultancy. PG Tips adds 'The One' speciality teas sub-brand by Gemma Charles 01 February 2011, 08:00AM Unilever is to expand its PG Tips range with the launch of a speciality-tea sub-brand to tap into the fast-growing sector. Facebook signs Mazda as first advertiser in high-value Deals trial by Andrew McCormick 01 February 2011, 08:00AM Mazda has tied up with Facebook to find out whether location-based marketing can help sell high-value items. London 2012 sponsors prepare rival ticket promotions by John Reynolds 01 February 2011, 08:00AM London 2012 sponsors are preparing for the start of an Olympic marketing battle, following the announcement of the date when brands can launch ticket communications. Rail ticket site Redspottedhanky.com launches first TV ads by Loulla-Mae Eleftheriou-Smith 01 February 2011, 08:00AM Redspottedhanky.com, an online train information and ticket-booking service, has launched its first ad campaign. Mumsnet awards look to attract brands by Alex Brownsell 01 February 2011, 08:00AM Influential parenting website Mumsnet is to license out its brand for the first time, as part of plans to bolster its commercial operation. Nokia drafts in as new brand chief in marketing reshuffle by Ed Owen 01 February 2011, 08:00AM Nokia has promoted Adam Johnson to head of brand and campaigns at Nokia UK, as part of an ongoing marketing shake-up at the mobile device manufacturer. Aegis acquires South African agency to bulk up iProspect by Katherine Levy 01 February 2011, 08:55AM Aegis, the media and market research group, has acquired search marketing and performance agency Clickthinking Online in South Africa for its iProspect network. Paper Round (1 February) - Which clients are advertising in the national press? by Sarah Johnson 01 February 2011, 09:25AM Charities ask for post-payday donations as consumers enjoy their first pay packet of the year and easyJet hits back at a recent British Airways campaign. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Generation 62.0: Digital planning for an aging population by Richard Morris 31 January 2011, 08:30AM Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat. Social media: Is Quora the new Twitter? by Kate Magee 27 January 2011, 12:00AM Quora is being hailed as the next big social networking site. Kate Magee asks whether PR professionals should take note. How are consumers interacting with brands in social media? by Ralph Risk 28 January 2011, 08:00AM Half of social network users log on regularly throughout the day, according to a new study from Lightspeed Research. Also in the news Desmond bids to move Northern & Shell to Luton by John Reynolds, 31 January 2011, 01:12PM Wieden+Kennedy Amsterdam adds seven creatives by Sara Kimberley, 31 January 2011, 12:05PM Heineken set to be official beer of London 2012 by John Reynolds, 31 January 2011, 12:25PM AOL buys Goviral for £61m by Maisie McCabe, 31 January 2011, 01:02PM Asda claims sevenfold increase in price comparisons by Ed Owen, 31 January 2011, 04:30PM Latest Blog Entries 2010 was tough; will 2011 be better? Joe Gill, 01 February 2011 Chips and Guilt - What's McCain up to? Louise Kennedy, 31 January 2011 What's in store for online video in 2011 Tom Laidlaw, 31 January 2011 Sexism is a live issue - in TV ads Noelle McElhatton, 31 January 2011 What happens when you mix Nurofen, Benylin and Sudafed ? Steve Henry, 31 January 2011 Engine's never ending search to reward shareholders Bob Willott, 30 January 2011 Latest jobs Ecommerce Sales Account Manager Recruiter Propel Salary £28000 - £30000 per annum + Bonus Location London Publisher Development Manager Recruiter ValueClick Salary £27K (OTE: £34K) per annum Location London, Putney (SW15 2SH) ACCOUNT DIRECTOR - Drinks - BTL agency - £42-45K - LONDON Recruiter Judi Patton Salary £42K-£45K Location LONDON easy reach of London Bridge CRM Executive Recruiter Direct Recruitment Salary £25k + bens Location London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Senior Account Manager Recruiter The Blueprint Salary £35000 - £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders