Wednesday, 2 February 2011

Breaking news from Brand Republic - YSL, Stella Artois, Asda, Absolut, Saatchi & Saatchi, Brett Gosper, JD Sports, Paper Round

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Latest news
Perfume ad banned for simulating drug use
Perfume ad banned for simulating drug use
by Loulla-Mae Eleftheriou-Smith
02 February 2011, 12:01AM
The Advertising Standards Authority (ASA) has banned a TV ad for an Yves Saint Laurent (YSL) perfume, Belle D'Opium, for simulating drug use.
Stella to launch UK cider brand
Stella to launch UK cider brand
by Loulla-Mae Eleftheriou-Smith
02 February 2011, 09:50AM
Stella Artois, the premium lager brand, is launching a cider brand extension, called Stella Artois Cidre, brewed solely for the UK market.
Asda price comparison ads fall foul of rivals
Asda price comparison ads fall foul of rivals
by Ed Owen
02 February 2011, 12:01AM
Three ads promoting Asda's Price Guarantee service have been banned by the ASA for "misleading" consumers about products that may or may not be included in the comparisons.
Absolut variant launch starts innovation wave
Absolut variant launch starts innovation wave
by Nicola Clark
02 February 2011, 09:30AM
Pernod Ricard is launching a coffee-and-almond variant of its vodka brand Absolut, as part of a wider innovation drive across the company.
Saatchis get social for grad recruitment challenge
Saatchis get social for grad recruitment challenge
by Daniel Farey-Jones
02 February 2011, 08:00AM
Saatchi & Saatchi is posing candidates for its summer scholarship scheme the task of attracting as many Twitter followers and retweets of their musings as they can, over the next eight weeks.
Brett Gosper out at McCann Europe
Brett Gosper out at McCann Europe
by Daniel Farey-Jones
02 February 2011, 08:45AM
Brett Gosper, the chief executive of McCann Worldgroup EMEA and McCann UK chairman, is leaving the company.
JD Sports makes offer for rival JJB
JD Sports makes offer for rival JJB
by Ed Owen
02 February 2011, 09:16AM
Sports retailer JD Sports has confirmed it is in talks to take over its rival JJB Sports for an undisclosed sum.
Paper Round (2 February) - Which clients are advertising in the national press?
Paper Round (2 February) - Which clients are advertising in the national press?
by Sarah Johnson
02 February 2011, 09:36AM
With cinemagoers flocking to see this year's potential Oscar winners, broadcasters have reacted with press ads to highlight their own new year offerings.
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Intelligence
The death of the brand website?
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
Generation 62.0: Digital planning for an aging population
Generation 62.0: Digital planning for an aging population
by Richard Morris
31 January 2011, 08:30AM
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
How are consumers interacting with brands in social media?
How are consumers interacting with brands in social media?
by Ralph Risk
28 January 2011, 08:00AM
Half of social network users log on regularly throughout the day, according to a new study from Lightspeed Research.
Also in the news
Sales of i hit high of 180,000 in one day
by John Reynolds, 01 February 2011, 04:00PM
Sky pushes revamped entertainment line-up
by Maisie McCabe, 01 February 2011, 09:58AM
Anti-smoking charity targets book lovers
by Sara Kimberley, 01 February 2011, 12:05PM
Ofcom to review Digital Economy Act site-blocking measures
by Sarah Shearman, 01 February 2011, 03:55PM
EasyJet ad takes swipe at BA strike threat
by Loulla-Mae Eleftheriou-Smith, 01 February 2011, 09:08AM
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