| Latest news | |  | | | | | Audi has hired ad agency executive Kristian Dean to the role of UK brand and communications manager. | | |  | | | | | Groupon has raised $700m (£438m) in its much-anticipated initial public offering, making the biggest internet company flotation since Google raised $1.7bn in 2004. | | |  | | | | | British Midland International (BMI), the 47-year-old airline brand, could be dropped in the long term by the owner of British Airways, which has agreed to buy it from Lufthansa. | | |  | | | | | Kraft Foods investors will decide on the name of its global spin-off snacks business, which will house the Cadbury brand, in May next year. | | |  | | | | | 20:20 has hired Matt Powell, Profero's creative director, in the same role to oversee work from the agency's London and Newbury offices. | | |  | | | | | O2 has launched a multi-million pound campaign to promote its Priority Moments Christmas activity. | | |  | | | | | Heineken names Jacco van der Linden as UK marketing director, while Microsoft appoints former Mail on Sunday sales director Simon Davies, in this week's people moves in advertising, marketing and media. | | |  | | | | | BBH's Nick Gill and director Ringan Ledwidge offer an insight into the making of the new ad for children's charity Barnardo's. | | | | | Opinion | |  | | | | | It struck me on my trip to Google's headquarters in Mountain View, California, as part of the inaugural 360 Summit, that the second decade of the company is now three years in. | | |  | | | | | When it comes to marketing effectiveness, creativity and logic are not an either/or proposition. | | | | | Intelligence | |  | | | | | After discovering what the industry thinks of commercial TV's sales teams, it is the turn of media agencies to go under the microscope. | | |  | | | | | Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
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