Latest news | | | | | | McLaren Automotive is looking for an agency to handle its global advertising as it gears up in its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market. | | | | | | | Google-owned YouTube has appointed Adam & Eve to handle pan-European advertising activity as its looks to invest in a broader range of original entertainment content. | | | | | | | NBNK Investments, the financial vehicle launched earlier this year with the aim of building a new UK retail bank, is holding talks with advertising networks regarding its marketing strategy. | | | | | | | David Beckham will become the new face of Sainsbury's when TV chef Jamie Oliver steps down as brand ambassador at the end of the year. | | | | | | | Kraft Foods is reviewing the advertising business for its Green & Black's chocolate brand. | | | | | | | Bacardi is understood to be holding talks with agencies regarding its UK advertising activity. | | | | | | | The Internet Advertising Bureau (IAB) will unveil the final part of its year-long study into building brands online at today's annual Engage conference, where up to 600 marketers will convene for the industry event. | | | | | | | Clarks, the heritage shoe brand, is launching a range of catwalk inspired footwear in a bid to broaden the appeal of the brand to men. | | | | | | | Boots is sticking with its comedic "here come the girls" theme for this year's Christmas advertising campaign, which is themed around the importance of women. | | | | | | | Santander is rolling out a new TV ad starring its latest brand ambassador, US Open-winning golfer Rory McIlroy. | | | | Opinion | | | | | | It struck me on my trip to Google's headquarters in Mountain View, California, as part of the inaugural 360 Summit, that the second decade of the company is now three years in. | | | | | | | When it comes to marketing effectiveness, creativity and logic are not an either/or proposition. | | | | Intelligence | | | | | | Are local newspapers hampered by too much red tape, Alasdair Reid asks. | | | | | | | Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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