Thursday, 3 November 2011

Breaking news from Brand Republic - McLaren, YouTube, NBNK Investments, David Beckham, Green & Black's

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Latest news
McLaren calls global ad pitch
McLaren calls global ad pitch
by Anne Cassidy
03 November 2011, 08:00AM
McLaren Automotive is looking for an agency to handle its global advertising as it gears up in its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.
YouTube picks Adam & Eve for content drive
YouTube picks Adam & Eve for content drive
by Matt Williams
03 November 2011, 08:00AM
Google-owned YouTube has appointed Adam & Eve to handle pan-European advertising activity as its looks to invest in a broader range of original entertainment content.
Agencies line up for retail bank launch
Agencies line up for retail bank launch
by Matt Williams
03 November 2011, 08:00AM
NBNK Investments, the financial vehicle launched earlier this year with the aim of building a new UK retail bank, is holding talks with advertising networks regarding its marketing strategy.
David Beckham adopts Sainsbury's ambassador role
David Beckham adopts Sainsbury's ambassador role
by Sophie Maden
03 November 2011, 08:52AM
David Beckham will become the new face of Sainsbury's when TV chef Jamie Oliver steps down as brand ambassador at the end of the year.
Kraft kicks-off Green & Black's creative review
Kraft kicks-off Green & Black's creative review
by Anne Cassidy
03 November 2011, 08:00AM
Kraft Foods is reviewing the advertising business for its Green & Black's chocolate brand.
Bacardi seeks shop for UK brand task
Bacardi seeks shop for UK brand task
by Matt Williams
03 November 2011, 08:00AM
Bacardi is understood to be holding talks with agencies regarding its UK advertising activity.
IAB to reveal final data from brand building trilogy
IAB to reveal final data from brand building trilogy
by Matthew Chapman
03 November 2011, 09:30AM
The Internet Advertising Bureau (IAB) will unveil the final part of its year-long study into building brands online at today's annual Engage conference, where up to 600 marketers will convene for the industry event.
Clarks targets younger men
Clarks targets younger men
by Nicola Clark
03 November 2011, 09:20AM
Clarks, the heritage shoe brand, is launching a range of catwalk inspired footwear in a bid to broaden the appeal of the brand to men.
Boots sticks with comedy Christmas strategy
Boots sticks with comedy Christmas strategy
by Matthew Chapman
03 November 2011, 08:54AM
Boots is sticking with its comedic "here come the girls" theme for this year's Christmas advertising campaign, which is themed around the importance of women.
Golfer Rory McIlroy fronts Santander savings campaign
Golfer Rory McIlroy fronts Santander savings campaign
by Alex Brownsell
03 November 2011, 08:30AM
Santander is rolling out a new TV ad starring its latest brand ambassador, US Open-winning golfer Rory McIlroy.
Opinion
Dan Clays: Search will prove to be a mere foreword to the Google story
Dan Clays: Search will prove to be a mere foreword to the Google story
by Dan Clays
03 November 2011, 08:00AM
It struck me on my trip to Google's headquarters in Mountain View, California, as part of the inaugural 360 Summit, that the second decade of the company is now three years in.
Helen Edwards on Branding: A flaw in the logic
Helen Edwards on Branding: A flaw in the logic
by Helen Edwards
02 November 2011, 12:00AM
When it comes to marketing effectiveness, creativity and logic are not an either/or proposition.
Intelligence
Is regional media over-regulated?
Is regional media over-regulated?
by Alasdair Reid
03 November 2011, 08:00AM
Are local newspapers hampered by too much red tape, Alasdair Reid asks.
Portrait of a heavy online shopper
Portrait of a heavy online shopper
by John Thekanady
02 November 2011, 09:00AM
Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete.
Also in the news
Sky to shelve pay-per-view boxing
by John Reynolds, 02 November 2011, 02:45PM
Nikon renews Hollyoaks sponsorship
by Loulla-Mae Eleftheriou-Smith, 02 November 2011, 11:40AM
BBC Children in Need rolls out Facebook donation drive
by Sarah Shearman, 02 November 2011, 10:50AM
Outdoor ad revenue up 1.1% in third quarter
by Mark Banham, 02 November 2011, 10:57AM
Luther Pendragon to support St Paul's Cathedral over Occupy London protest
by Matt Cartmell, 03 November 2011, 12:08AM
From the blogs
Closing the News of the World cost Murdoch empire £100m
@gordonmacmillan
03 November 2011, 4:38PM
Why is a product any better because it is made in your country?
Chris J Reed
03 November 2011, 12:48PM
BBC launches localised sites for Asia, India and Australia/NZ
James Walters
03 November 2011, 9:14AM
Private chat arrives for Twitter by way of Blether
@gordonmacmillan
03 November 2011, 8:45AM
Sky Sports to set up Olympic studio
john.reynolds@haymarket.com
03 November 2011, 12:50AM
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