Monday, 7 November 2011

Digital AM - Publicis, O2/Mindshare, Apple, IPA, MirriAd/MEC, Netflix

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Latest news
Publicis sets up €150m digital venture capital fund
Publicis sets up €150m digital venture capital fund
by Sara Kimberley
07 November 2011, 11:05AM
Publicis Groupe and telecoms giant France Télécom-Orange are investing €150m (£129m) in a new venture to fund digital start-up projects across the EU.
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
by Sophie Maden
07 November 2011, 11:45AM
Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing director of O2 Media.
Apple marketer given $60m share options to stay
Apple marketer given $60m share options to stay
by Sarah Shearman
07 November 2011, 09:40AM
Apple has awarded its worldwide product marketing head Phil Schiller 150,000 share options, worth $60m, to persuade him to stay with the company through to 2016.
Agencies join IPA on US mission to promote creative partnerships
Agencies join IPA on US mission to promote creative partnerships
by Sophie Maden
07 November 2011, 09:15AM
Representatives from 14 UK agencies have joined the Institute of Practitioners in Advertising (IPA) on a US tour to promote Britain as an international marketing hub.
MirriAd partners with MEC and STV for product placement tech
MirriAd partners with MEC and STV for product placement tech
by Arif Durrani
07 November 2011, 09:10AM
MirriAd, the digital product placement specialist, has forged a new partnership with WPP's MEC and Scottish broadcaster STV to develop technology to synchronise TV product placement and pre-roll ads.
Netflix builds UK offer with exclusive MGM content
Netflix builds UK offer with exclusive MGM content
by Sarah Shearman
07 November 2011, 11:40AM
Netflix has secured movie studio MGM as an exclusive content partner for the launch of its streaming service in the UK and Ireland, scheduled for early next year.
Also in the news
LinkedIn revenues double to $139.5m
by Sophie Maden, 04 November 2011, 03:45PM
Campaign Viral Chart: Microsoft video most shared of the week
by Ben Hall, 04 November 2011, 12:10PM
Mobile shopping service Simply Tap goes live
by Sarah Shearman, 04 November 2011, 11:55AM
Pizza Hut undertakes 2m email marketing blitz
by John Reynolds, 04 November 2011, 10:07AM
From the blogs
"It's a great time to be a marketer" (but will it be in ten years?)
Heather Westgate
07 November 2011, 5:18PM
Leadership - be Driven, be Smart and be Kind (if you can)
A Different Hat
07 November 2011, 4:45PM
GADGET UPDATE powered by Stuff: Siri's best lines and the iPad mini from
James Walters
07 November 2011, 11:41AM
$10,000 per tweet, welcome to Twitter's weird world of celebrity endorsements
Dan Leahul
07 November 2011, 9:37AM
Truly amazing and original social network revealed
Polly Becker
07 November 2011, 9:19AM
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