Tuesday, 1 November 2011

Marketing Daily - Manchester United to unveil global social-media network; plus KFC, Dixons, Heineken, and Nokia

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Manchester United to unveil global social-media network
Sarah Shearman,
01 November 2011
 

Manchester United is building its own branded global social network and media...

Manchester United: developing its own global social network for fans
 
 
Dixons aims Star Wars ad at John Lewis threat
Matthew Chapman,
01 November 2011
 

Dixons Retail is launching a multimillion-pound campaign featuring Star Wars character Darth...

Dixons: New Star Wars ads for Christmas push
 
 
KFC takes on McDonald's with coffee ads
John Reynolds,
01 November 2011
 

KFC is launching an ad campaign promoting its espresso products as it...

KFC: promoting coffee in its ads
 
 
Marketing veteran Philip Almond exits Diageo in shake-up
Gemma Charles,
01 November 2011
 

Philip Almond, the global marketing director for Baileys, has left Diageo after...

Diageo: Marketer Philip Almond leaving the company
 
 
Heineken appoints UK marketing director
Gemma Charles,
01 November 2011
 

Heineken has named Jacco van der Linden as its UK marketing director,...

Foster's: one of the brands under new marketing leadership
 
 
Nokia backs free Wi-Fi trial in London
Loulla-Mae Eleftheriou-Smith,
01 November 2011
 

Nokia is sponsoring a trial of free Wi-Fi access in the busiest...

Nokia: backs free Wi-Fi initiative
 
 
VisitEngland to get funding for domestic tourism promotion
Loulla-Mae Eleftheriou-Smith,
01 November 2011
 

VisitEngland, the tourism body, is to receive funding from the Government's Regional...

VisitEngland: wins funding the Government's Regional Growth Fund
 
 
 
Also in the News
 
Mothercare to alter structure as marketing director leaves
Matthew Chapman,
01 November 2011
 
Burton's runs Cadbury Fabulous Fingers push
John Reynolds,
01 November 2011
 
Fox's launches Christmas pudding with Facebook campaign
Sarah Shearman,
01 November 2011
 
 
 
Blogs
 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

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