Tuesday, 2 October 2012

Campaign Daily Fix - Guinness, Mercedes, i, Daily Diary, ADT, AKQA, Profero

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Latest News
Guinness launches 'cloud' TV campaign
by Sara Kimberley,
02 October 2012, 08:00AM
Guinness launches 'cloud' TV campaign
Guinness is launching a TV and cinema ad campaign, encouraging people to get the most out of life.
Mercedes asks Twitter users to choose outcome of TV ads
by Sarah Shearman,
01 October 2012, 03:35PM
Mercedes asks Twitter users to choose outcome of TV ads
Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV.
Lebedev's i kicks off ad campaign and push into university market
by John Reynolds,
02 October 2012, 11:20AM
Lebedev's i kicks off ad campaign and push into university market
Alexander Lebedev's 20p digest i newspaper is undertaking a new TV campaign and is also promoting the brand in universities with the recruitment of student ambassadors.
Daily Diary - Feeling peaky
02 October 2012, 10:43AM
Daily Diary - Feeling peaky
How does trekking 23 miles in 24-hours across three snowy peaked mountains shrouded in fog, in the dark and the cold, with no sleep, sound?
Burglar alarm firm evades complaints for hard-hitting ad
by Matthew Chapman,
02 October 2012, 12:00PM
Burglar alarm firm evades complaints for hard-hitting ad
ADT has escaped an investigation by the ASA after the ad watchdog received complaints that the home security firm's recent television ad was "offensive" and "distressing".
AKQA expands to Portland to be closer to Nike
by Sarah Shearman,
02 October 2012, 12:10PM
AKQA expands to Portland to be closer to Nike
AKQA is expanding its presence in the US after its acquisition by WPP, with the launch of two new offices including Portland, Oregon, allowing it to be closer to the headquarters of long-standing client Nike.
Profero appoints Momentum's Mona Walsh as head of social strategy
by Maisie McCabe,
02 October 2012, 11:31AM
Profero appoints Momentum's Mona Walsh as head of social strategy
Profero Performance, the media division of Profero, has appointed Mona Walsh, formerly a senior social media strategist at Momentum Worldwide, as its first head of social strategy.
Latest Work
Morgan Stanley 'name change' The Martin Agency
25 September 2012, 04:21PM
Morgan Stanley 'name change' The Martin Agency
The Martin Agency commissioned the photographer Nadav Kander to showcase the employees of Morgan Stanley, as part of a campaign to illustrate what the company has stood for since being established in 1935.
Santander '123' by Havas Worldwide London
26 September 2012, 10:54AM
Santander '123' by Havas Worldwide London
Santander is promoting its 123 products in a new campaign by Havas Worldwide London, aiming to restore people's faith in the banking sector.
Samsung 'a day and a party in the life' by Cheil USA
26 September 2012, 10:33AM
Samsung 'a day and a party in the life' by Cheil USA
Cheil USA has created an online film for Samsung's Galaxy Note featuring the street artist and toy-maker Tristan Eaton.
Sofitel 'life is magnifique' by BETC Paris
26 September 2012, 11:18AM
Sofitel 'life is magnifique' by BETC Paris
Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.
Amnesty International 'tsunami' by TBWA\Paris
01 October 2012, 09:25AM
Amnesty International 'tsunami' by TBWA\Paris
Amnesty International has released a print ad by TBWA\Paris.
Also in the News
Dennis Publishing profits climb 14% to £4.1m
by Daniel Farey-Jones, 02 October 2012, 11:51AM
Time Inc senior executive denies IPC is up for sale
by Nick Batten, 02 October 2012, 10:21AM
Ikea apologises for deleting women from Saudi catalogue
by Maisie McCabe, 02 October 2012, 08:30AM
Tesco plans to open up data with Clubcard Play scheme
by Rachel Barnes, 02 October 2012, 08:00AM
Blogs
Dave Trott NO ONE CARES
Dave Trott, 02 October 2012, 8:10AM
Steve Henry More creativity than you can shake your schtick at.
Steve Henry, 01 October 2012, 7:10AM
Tara Beard-Knowland Social currency in the Tweet Shop
Tara Beard-Knowland, 28 September 2012, 10:09AM
Charlotte Thornton Secret diary of an account handler
Charlotte Thornton, 28 September 2012, 8:09AM
Ines Nadal Think native and get creative
Ines Nadal, 28 September 2012, 8:09AM
Tara Beard-Knowland And now for something completely…serious
Tara Beard-Knowland, 26 September 2012, 4:09PM
More Blogs
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