The Wall > After Twitter split LinkedIn promotes its own people to follow

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list After Twitter split LinkedIn promotes its own people to follow 02 October 2012, 3:01PM Tweet We read last month that the removal of Twitter from LinkedIn had given Facebook pages 1000% spike. This week LinkedIn has launched a series of promoted accounts. According to AllThingsD the professional social network is culling a select group of high-profile people whom users can follow and receive updates from regularly. 5 Myths of social video advertising debunked 02 October 2012, 11:58AM Tweet These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. So...is Twitter a social network, or not? 02 October 2012, 10:46AM Tweet No, apparently not. Kevin Thau, Twitter’s Vice President of business and corporate development, made this point during a presentation at Nokia World way back in 2010. Thau said that Twitter is not a social network, rather ‘It’s for news, content and information’. Facebook launching new ways to engage advertisers and boost revenue 02 October 2012, 9:10AM Tweet With increased scrutiny of its revenues since going public, Facebook is trying to up its sell to marketers. Instead of focusing on clicks, it is now trying to turn its focus onto real world sales, and more effective targeting. Is Facebook badly wounded by the "fake likes" revelations? 01 October 2012, 6:37PM Tweet It must be pretty uncomfortable at Facebook Towers at the moment. The share price halving in four months must have been worry enough. But potentially more damaging from a long-term business perspective are the recent revelations about "fake profiles". Who needs a text and phone plan? FreedomPop to launch data only service 01 October 2012, 2:44PM Tweet This idea could potentially shake up the US mobile market and save consumers hundreds of dollars each year. A start-up called FreedomPop, which is backed by a founder of Skype, is set to launch a wireless only data service. No calls or texts, just the data. In a social world, Tesco insist on doing all the talking 01 October 2012, 12:00PM Tweet Tesco chief executive Philip Clarke announced last week that he’s launching his very own blog in order to rebuild trust in the brand, which is set to announce its first global profits drop for 20 years next month. Time Inc finds a way to make money out of its Twitter page 01 October 2012, 10:31AM Tweet Interesting move here from magazine publisher Time Inc to sell a little piece of its Twitter real estate that I can easily see being replicated by others. It has begun selling the background wallpaper of its Twitter page for People Style Watch. Google+ may help brands with SEO; but not if customers aren't using it 01 October 2012, 8:22AM Tweet A while back I wrote a piece on whether clients should be worried about Facebook pages having a future as fans left the good ship Facebook and rushed to Google +. Possibly the greatest conversation on Twitter ever 29 September 2012, 12:10PM Tweet There have been some inspired examples of brands on Twitter and showing how they are willing to engage, try something a little different, and win plaudits for it. The Betfair Poker account on Twitter is a good example of that. 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