Wednesday, 3 October 2012

Breaking news from Brand Republic - Tesco, Channel 4, Sainsbury's, Marjorie Scardino, Virgin Trains

 
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Latest news
 
Tesco profits drop £158m but Everyday Value helps sales  
Tesco profits drop £158m but Everyday Value helps sales
by Matthew Chapman
03 October 2012, 09:54AM
 
Tesco has posted a 12.4% fall in UK trading profits to £1.12bn for the half year to 26 August, but has returned to like-for-like sales growth after seven quarter, as customers turned to the rebranded Everyday Value range.
 
Channel 4 'gypsier' ads banned  
Channel 4 'gypsier' ads banned
by Maisie McCabe
03 October 2012, 12:01AM
 
Channel 4 ads featuring an aggressive-looking young boy and teenage girls in low-cut tops as part of a campaign for 'Big Fat Gypsy Weddings' have been banned after complaints they were racist and sexualised a child.
 
Sainsbury's strapline falls foul of ASA after Tesco complaint  
Sainsbury's strapline falls foul of ASA after Tesco complaint
by Matthew Chapman
03 October 2012, 09:05AM
 
Tesco has gained a victory against arch rival Sainsbury's after contacting the advertising watchdog and calling into question Sainsbury's 'Live Well For Less' strapline.
 
Scardino steps down as Pearson CEO after 15 years  
Marjorie Scardino steps down as Pearson CEO after 15 years
by John Reynolds
03 October 2012, 09:25AM
 
Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division.
 
Branson's legal challenge vindicated as Virgin Trains keeps franchise  
Richard Branson's legal challenge vindicated as Virgin Trains keeps franchise
by Loulla-Mae Eleftheriou-Smith
03 October 2012, 08:44AM
 
The Government has cancelled its decision to award the West Coast Main Line franchise to First Group, vindicating Sir Richard Branson's decision to go to court in protest against Virgin Trains' loss of the contract.
 
Real Radio offers concessions to plurality concerns on Global deal  
Real Radio offers concessions to plurality concerns on Global deal
by Maisie McCabe
02 October 2012, 01:30PM
 
Real and Smooth Limited has offered to provide more regional and local news in north and mid Wales to prevent its merger with Global Radio from being referred to the Competition Commission on plurality grounds.
 
Unilever calls advertising review for Flora  
Unilever calls advertising review for Flora
by Daniel Farey-Jones
02 October 2012, 05:10PM
 
Unilever is reviewing the UK creative account for margarine brand Flora, which is held by Adam & Eve DDB.
 
Harvey Nichols incontinent model ad escapes ban  
Harvey Nichols incontinent model ad escapes ban
by John Reynolds
03 October 2012, 09:37AM
 
Harvey Nichols has escaped a ticking off from the advertising watchdog over its press campaign that featured models who appeared to have wet themselves in excitement about the store's seasonal sale, despite being deluged with more than 100 complaints...
 
Nominate in-house or agency PROs for PRWeek's 29 under 29  
Nominate in-house or agency PROs for PRWeek's 29 under 29
by
03 October 2012, 09:48AM
 
PRWeek's annual search for the best young talent in the PR industry, the '29 under 29', is now open for entry.
 
 
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com
 
Opinion
 
Helen Edwards: How to avoid segmentation silliness  
Helen Edwards: How to avoid segmentation silliness
by Helen Edwards
03 October 2012, 09:00AM
 
The words of Peter Doyle, the brilliant marketing professor, are indispensable for evaluating wild forays into segmentation
 
Think BR: It's clean up time - thanks to the economy  
Think BR: It's clean up time - thanks to the economy
by Bob Willott
02 October 2012, 08:30AM
 
Aside from the misery caused to staff, a few company failures may not be a bad thing, argues Bob Willott
 
 
Intelligence
 
Facebook's emerging future  
Facebook's emerging future
by Tom Smith
03 October 2012, 08:00AM
 
In just over two years Facebook is expected to have two billion users. Tom Smith, founder of GlobalWebIndex, explores the implications of seven waves of trend data.
 
Sector Insight: footwear retailing  
Sector Insight: footwear retailing
by Jane Bainbridge
02 October 2012, 02:46PM
 
Clarks is still the market leader in a category that faces increased competition
 
 
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Dennis Publishing profits climb 14% to £4.1m
by Daniel Farey-Jones, 02 October 2012, 11:51AM
 
Honda promotes Moll to top European marketing job
by John Reynolds, 02 October 2012, 04:18PM
 
AKQA expands to Portland to be closer to Nike
by Sarah Shearman, 02 October 2012, 12:10PM
 
Cadbury wins battle for colour purple against Nestlé
by Loulla-Mae Eleftheriou-Smith, 02 October 2012, 01:20PM
 
 
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