Digital AM - Mercedes-Benz, Profero, easyJet, Wonga, Marmite

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mercedes asks Twitter users to choose outcome of TV ads by Sarah Shearman 01 October 2012, 03:35PM Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV. Profero appoints Momentum's Mona Walsh as head of social strategy by Maisie McCabe 02 October 2012, 11:31AM Profero Performance, the media division of Profero, has appointed Mona Walsh, formerly a senior social media strategist at Momentum Worldwide, as its first head of social strategy. EasyJet rolls out 'inspire me' tool in CRM overhaul by Loulla-Mae Eleftheriou-Smith 02 October 2012, 11:15AM EasyJet is completing an overhaul of its CRM programme this week, rolling out the "inspire me" tool that has been designed to convert more site visits into sales and launching a US booking site. UKTI Silicon Roundabout comms account up for grabs by John Owens 02 October 2012, 08:23AM Comms work to promote the UK's answer to Silicon Valley is up for grabs as the Government seeks to draw in new business. Labour MP urges members to report Wonga marketing by Gemma Charles 02 October 2012, 08:00AM Wonga.com has come under attack at the Labour Party conference, where members have been encouraged to campaign against the marketing activity of payday loans companies. Marmite to sponsor Oxford Street's Christmas lights by Sarah Shearman 02 October 2012, 07:40AM Marmite has signed up to sponsor the Oxford Street Christmas Lights for the first time, and is planning to stage a "love it or hate it" interactive display. Ray Mears sets trap for Gio Compario in latest GoCompare ad by Sarah Shearman 01 October 2012, 12:00PM GoCompare, the comparison site, has enlisted survival expert Ray Mears to ensnare its brand character Gio Compario in its latest TV ad. Also in the news Domino's Pizza commits budget to Facebook ad exchange by Daniel Farey-Jones, 01 October 2012, 11:45AM ICO on brink of issuing six-figure spam text fine by Sarah Shearman, 01 October 2012, 11:28AM Tesco pushes Fifa 13 with GPS-linked mobile activity by Nick Batten, 01 October 2012, 10:20AM From the blogs So...is Twitter a social network, or not? Nick Hammond 02 October 2012, 10:46AM Funemployed Greg Taylor 02 October 2012, 10:24AM Facebook launching new ways to engage advertisers and boost revenue Charlotte Henry 02 October 2012, 9:10AM NO ONE CARES Dave Trott 02 October 2012, 8:09AM Legoland v's Flippa v's Big Bird: battle over South East Asia tourism $ Chris J Reed 02 October 2012, 1:55AM Promotion: How do you measure up against your competitors on Facebook? Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here Latest jobs Digital Account Manager Recruiter Purple Consultancy Salary £27000 - £32000 per annum Location London Moving Picture Producer | London | £60,000 Recruiter Dynamic New Alliances Salary £60k Location London Account Director - Global Brands Recruiter Adstream Salary £65,000 per annum + benefits Location High Holborn, London account director / senior project manager > FAST GROWING BOUTIQUE AGENCY Recruiter collectivo Salary to £50k plus agency benefits Location Central London Account Manager Recruiter Haymarket Media Group Salary Depending on experience Location London Petcare SPT Manager Recruiter Ambition Singapore Salary Attractive Salary Package Location Singapore BR Insight Transforming The Mobile User Experience: A True Story (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... 1700 Global Chief Marketing Officers Identify 2012â€?s Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders