Monday, 1 October 2012

Digital AM - Domino's Pizza, ICO, Tesco, Ryder Cup, adspend

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Digital AM
Latest news
Domino's Pizza commits budget to Facebook ad exchange
Domino's Pizza commits budget to Facebook ad exchange
by Daniel Farey-Jones
01 October 2012, 11:45AM
Domino's Pizza has praised Facebook's new ad exchange as a "significant innovation" and committed an ongoing budget to it.
ICO on brink of issuing six-figure spam text fine
ICO on brink of issuing six-figure spam text fine
by Sarah Shearman
01 October 2012, 11:28AM
The Information Commissioners Office (ICO) is threatening to impose a total fine of more than £250,000 on two people it believes are responsible for distributing millions of spam texts.
Nominate your tip for Next Generation future marketing star
Nominate your tip for Next Generation future marketing star
by Staff
01 October 2012, 11:00AM
Marketing is asking for your help to shine a light on tomorrow's star marketing directors, but time is running out.
Tesco pushes Fifa 13 with GPS-linked mobile activity
Tesco pushes Fifa 13 with GPS-linked mobile activity
by Nick Batten
01 October 2012, 10:20AM
Tesco has launched an interactive mobile ad for Fifa 13, the latest edition to EA Sport's video game series, which uses GPS and Google Streetview to target gamers within three kilometres of a store.
Paddy Power 'sky tweets' ambush Ryder Cup
Paddy Power 'sky tweets' ambush Ryder Cup
by John Reynolds
01 October 2012, 09:34AM
Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans.
ZenithOptimedia cuts global adspend growth forecast to 3.8%
ZenithOptimedia cuts global adspend growth forecast to 3.8%
by Staff
01 October 2012, 12:01AM
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time.
Agencies urged to express views on Government procurement
Agencies urged to express views on Government procurement
by Daniel Farey-Jones
01 October 2012, 12:01AM
The Marketing Agencies Association (MAA) is calling on agencies to submit their views on the progress of the Government's procurement reforms to the Confederation of British Industry (CBI).
BBC turned down Sky's offer of help to broadcast Olympics in 3D
BBC turned down Sky's offer of help to broadcast Olympics in 3D
by Maisie McCabe
28 September 2012, 04:47PM
BSkyB tried unsuccessfully to get the BBC to broadcast more of the Olympics in 3D and so instead worked with Eurosport to deliver 100 hours of coverage, according to Mike Darcey, chief operating officer at Sky.
Apple chief executive apologises for faulty Maps app
Apple chief executive apologises for faulty Maps app
by Daniel Farey-Jones
28 September 2012, 02:56PM
Tim Cook, the chief executive of Apple, has issued an apology to customers for the "frustration" caused by its new Maps app and suggested they use alternatives such as Bing, Google and Nokia.
Also in the news
Newspapers and TV drag down Zenith's UK adspend forecast
by Daniel Farey-Jones, 01 October 2012, 09:21AM
Virgin Media gets set for Mo Farah's Mobot campaign
by Sara Kimberley, 28 September 2012, 11:53AM
Reed.co.uk rockets team to space in 'Love Mondays' spot
by Loulla-Mae Eleftheriou-Smith, 28 September 2012, 10:06AM
From the blogs
Lord Ashcroft calls Conservative's new poster a juvenile waste of money
@gordonmacmillan
01 October 2012, 11:19AM
Time Inc finds a way to make money out of its Twitter page
@gordonmacmillan
01 October 2012, 10:31AM
Customised catwalk
Greg Taylor
01 October 2012, 9:21AM
Google+ may help brands with SEO; but not if customers aren't using it
Jon Ruffell
01 October 2012, 8:22AM
Golden opportunities for shoppers and brands in China
Markus Dunke
01 October 2012, 8:14AM
Promotion: How do you measure up against your competitors on Facebook?

Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here
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