Monday, 1 October 2012

Marketing Daily - Paddy Power 'sky tweets' ambush Ryder Cup; plus Domino's Pizza, Wonderbra, Primark, and Apple

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Paddy Power 'sky tweets' ambush Ryder Cup
John Reynolds,
01 October 2012
 

Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend...

Paddy Power: sky tweets stunt boosted European golfers and taunted US opponents
 
 
Nominate your tip for Next Generation future marketing star
Staff,
01 October 2012
 

Marketing is asking for your help to shine a light on tomorrow's...

Marketing's Next Generation
 
 
Domino's Pizza commits budget to Facebook ad exchange
Daniel Farey-Jones,
01 October 2012
 

Domino's Pizza has praised Facebook's new ad exchange as a "significant innovation"...

Domino's Pizza: praised Facebook's FBX ad exchange offering
 
 
Wonderbra model covers up in change of tactics
Loulla-Mae Eleftheriou-Smith,
01 October 2012
 

Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under...

Wonderbra model covers up in change of tactics
 
 
Primark rolls out music CD trial
Matthew Chapman,
01 October 2012
 

Primark is exploring new revenue channels and has begun selling music CDs...

Primark: moves into CD sales
 
 
RB sets new sustainability strategy after hitting previous targets
Loulla-Mae Eleftheriou-Smith,
01 October 2012
 

Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which...

Reckitt Benckiser: launches betterbusiness sustainability initiative
 
 
Hamilton expected to be face of Mercedes advertising
John Reynolds,
28 September 2012
 

Lewis Hamilton is expected to become the face of Mercedes advertising after...

Lewis Hamilton: 2008 F1 world champion signs for Mercedes-Benz from McLaren
 
 
Apple chief executive apologises for faulty Maps app
Daniel Farey-Jones,
28 September 2012
 

Tim Cook, the chief executive of Apple, has issued an apology to...

Tim Cook: chief executive of Apple
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
Tories launch adapted 'Labour's Not Working' campaign
Sara Kimberley,
01 October 2012
 
Ricoh launches biggest marketing push to explain brand story
Matthew Chapman,
01 October 2012
 
ICO on brink of issuing six-figure spam text fine
Sarah Shearman,
01 October 2012
 
 
 
Blogs
 
 
Golden opportunities for shoppers and brands in China
Markus Dunke
 

This is the week when Chinese consumers are ready to empty their wallets. Commencing...

 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
Helen Edwards: ‘Know your brand’ is a neat winning formula
Helen Edwards
 

As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...

 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
Jobs of the Week

Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon

Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London

Freelance Account Director, Gemini Search £200 - £250 per day, City of London

Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London

Head of Analytics/Senior Analyst, Propel £50000 - £65000 per annum + bonus & benefits., London

Head of Delivery (Integrated agency), Direct Recruitment £70,000 - £90,000, Central London

Online Marketing Manager - fashion - £40k, Salt £35000 - £40000 per annum + benefits + bonus, London

Digital Analyst at Media Agency, Gemini Search £30000 - £40000 per annum + DOE, City of London

Senior Ecommerce & Marketing Manager - Up to £50k, Salt £45000 - £55000 per annum + benefits, London

Account Director, Blue Skies Marketing Recruitment £45000 to £50000 per annum, London

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2012 All rights reserved

No comments:

Post a Comment