Campaign Daily Fix - Beiersdorf, Paddy Power, Tories ad campaign, GoCompare, DoH, Government procurement, Tesco, Food Network, Zenith adspend forecast

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Beiersdorf moves £45m media account to MEC by Ian Darby, 01 October 2012, 10:16AM Beiersdorf, the company that owns the Nivea brand, is to move its estimated £45 million media account for Northern Europe into MEC. Paddy Power 'sky tweets' ambush Ryder Cup by John Reynolds, 01 October 2012, 09:34AM Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans. Tories launch adapted 'Labour's Not Working' campaign by Sara Kimberley, 01 October 2012, 12:54PM The Conservative Party has launched an adapted version of its 1979 'Labour's Not Working' campaign, made famous by the Saatchi brothers. Ray Mears sets trap for Gio Compario in latest GoCompare ad by Sarah Shearman, 01 October 2012, 12:00PM GoCompare, the comparison site, has enlisted survival expert Ray Mears to ensnare its brand character Gio Compario in its latest TV ad. Department of Health retains Dare for anti-smoking ad brief by Sara Kimberley, 28 September 2012, 02:53PM The Department of Health has retained Dare to handle its advertising account for its high-profile anti-smoking campaign. Agencies urged to express views on Government procurement by Daniel Farey-Jones, 01 October 2012, 12:01AM The Marketing Agencies Association (MAA) is calling on agencies to submit their views on the progress of the Government's procurement reforms to the Confederation of British Industry (CBI). Tesco pushes Fifa 13 with GPS-linked mobile activity by Nick Batten, 01 October 2012, 10:20AM Tesco has launched an interactive mobile ad for Fifa 13, the latest edition to EA Sport's video game series, which uses GPS and Google Streetview to target gamers within three kilometres of a store. Food Network partners 15 street vendors for interactive campaign by Matthew Chapman, 01 October 2012, 08:00AM Food Network UK is launching a digital campaign based on a partnership with 15 street food vendors to push its forthcoming 'Andy Bates American Street Feasts' series. Newspapers and TV drag down Zenith's UK adspend forecast by Daniel Farey-Jones, 01 October 2012, 09:21AM ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a worse than expected outturn for newspapers and television. Latest Work British Red Cross 'refusing to ignore people in crisis' by Leagas Delaney 25 September 2012, 12:42PM The new TV campaign for the British Red Cross aims to convey that a crisis can happen to anyone. Cristal Beer 'eat' by Y&R Peru 25 September 2012, 02:29PM Cristal Beer in South America is running a campaign that focuses on the boom of Peruvian cuisine around the world. McCain 'chips tonight' by BMB 25 September 2012, 02:49PM Beattie McGuinness Bungay has created an outdoor campaign for McCain that aims to bring to life the feeling that having chips for dinner inspires. Rugby Football League 'the rugby league of the extraordinary' by VCCP 25 September 2012, 03:53PM A new online ad for the Rugby Football League is part of an advertising push to enhance the game's appeal. Also in the News Ricoh launches biggest marketing push to explain brand story by Matthew Chapman, 01 October 2012, 12:00PM Domino's Pizza commits budget to Facebook ad exchange by Daniel Farey-Jones, 01 October 2012, 11:45AM News International to close Eureka as advertisers retreat by Arif Durrani, 01 October 2012, 10:17AM ZenithOptimedia cuts global adspend growth forecast to 3.8% by Staff, 01 October 2012, 12:01AM Blogs More creativity than you can shake your schtick at. Steve Henry, 01 October 2012, 7:10AM Social currency in the Tweet Shop Tara Beard-Knowland, 28 September 2012, 10:09AM Secret diary of an account handler Charlotte Thornton, 28 September 2012, 8:09AM Think native and get creative Ines Nadal, 28 September 2012, 8:09AM And now for something completely…serious Tara Beard-Knowland, 26 September 2012, 4:09PM Pecunia non olet Andy Nairn, 26 September 2012, 9:09AM More Blogs Latest Jobs Senior Account Manager £35k, Central London Head of Analytics/Senior Analyst £50000 - £65000 per annum + bonus & benefits., London Head of Delivery (Integrated agency) £70,000 - £90,000, Central London Online Marketing Manager - fashion - £40k £35000 - £40000 per annum + benefits + bonus, London Digital Analyst at Media Agency £30000 - £40000 per annum + DOE, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved