Monday, 1 October 2012

Media AM - MEC takes £45m Beiersdorf media, ZenithOptimedia forecast, Channel 5, UK ad spend, News International, Tesco, Food Network, C4, BBC

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Media AM Bulletin
 
 
 
*   Latest News
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Nivea... Beiersdorf brand
Beiersdorf moves £45m media account to MEC
Ian Darby, 01 October 2012

Beiersdorf, the company that owns the Nivea brand, is to move its...

  
Europe: beats North America in golf, but not in adspend recovery
ZenithOptimedia cuts global adspend growth forecast to 3.8%
Staff, 01 October 2012

The Eurozone's travails will dampen global adspend growth this year, despite the...

  
Pringles: signs film-sponsorship deal with Channel 5
Pringles to sponsor peak-time films on Channel 5
Maisie McCabe, 01 October 2012

Pringles, the Kellogg's-owned crisp brand, has signed a significant six-figure deal to...

  
Newspapers: ZenithOptimedia cuts adspend forecast after sector's poor showing
Newspapers and TV drag down Zenith's UK adspend forecast
Daniel Farey-Jones, 01 October 2012

ZenithOptimedia has cut its forecast for UK adspend growth this year from...

  
News International to close Eureka as advertisers retreat
News International to close Eureka as advertisers retreat
Arif Durrani, 01 October 2012

News International is set to close Eureka, the monthly science and environmental...

  
Fifa 13: the latest game in the football series by EA Sports
Tesco pushes Fifa 13 with GPS-linked mobile activity
Nick Batten, 01 October 2012

Tesco has launched an interactive mobile ad for Fifa 13, the latest...

  
Andy Bates: hosts American Street Feasts
Food Network partners 15 street vendors for interactive campaign
Matthew Chapman, 01 October 2012

Food Network UK is launching a digital campaign based on a partnership...

  
David Abraham: chief executive of Channel 4
C4's David Abraham on the 'triumph of linear television'
Maisie McCabe, 28 September 2012

David Abraham, chief executive of Channel 4, spoke about the pressure of...

  
Mike Darcey: chief operating officer at Sky
BBC turned down Sky's offer of help to broadcast Olympics in 3D
Maisie McCabe, 28 September 2012

BSkyB tried unsuccessfully to get the BBC to broadcast more of the...

  
*   Also in the News
*
MEC taking staff email allegations "seriously"
Jeremy Lee, 25 September 2012
Bauer Media repeats Global Radio concerns in second letter to agencies
Maisie McCabe, 27 September 2012
Bauer and N&S slam Hello!'s repositioning as 'absurd' and 'confusing'
Arif Durrani, 26 September 2012
Archant appoints Mediaforce, ending 30-year relationship with Clacksons
Maisie McCabe, 24 September 2012
Free Time Out attracts big-brand advertisers
Nick Batten, 25 September 2012
Media Bitch's Diary 27 September
Media Bitch, 27 September 2012
Sun on Sunday suffers lowest-ever circulation
John Reynolds, 26 September 2012
Daily Mail publisher culls 500 jobs but revenues nudge up
John Reynolds, 25 September 2012
Facebook partners with Datalogix for ad tracking project
John Reynolds, 24 September 2012
 
 
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