| Latest news | |  | | | | | Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans. | | |  | | | | | ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a worse than expected outturn for newspapers and television. | | |  | | | | | News International is set to close Eureka, the monthly science and environmental magazine distributed with The Times, this week following a sustained loss of advertising from its global top spending companies. | | |  | | | | | Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal 'the Wonderbra behind the look'. | | |  | | | | | The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time. | | |  | | | | | Primark is exploring new revenue channels and has begun selling music CDs in a handful of its UK stores. | | |  | | | | | Food Network UK is launching a digital campaign based on a partnership with 15 street food vendors to push its forthcoming 'Andy Bates American Street Feasts' series. | | |  | | | | | Littlewoods has launched a lingerie collection called Klassy Knickers with recently recruited brand ambassador Myleene Klass. | | |  | | | | | Tim Cook, the chief executive of Apple, has issued an apology to customers for the "frustration" caused by its new Maps app and suggested they use alternatives such as Bing, Google and Nokia. | | | | | Promotional Feature: Your Growth, Our Reason |  | Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com | | | | | | Opinion | |  | | | | | The social web is primarily a place for trust, not transactions, writes Waqar Riaz, lead social media director, Cheil Worldwide (London). | | |  | | | | | You need to go the long haul to succeed in online video, writes Mark Fagan, head of search and performance media, iProspect. | | | | | Intelligence | |  | | | | | We reveal the marketers leading the way on the professionals' social-networking site | | |  | | | | | The sports body's chief commercial officer is determined that it should be more proactive in bringing big-name brands to the fans. | | | | | | | Latest jobs | | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | |  | | |
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