Tuesday, 3 September 2013

Breaking news from Brand Republic - Microsoft, Unilever, Instagram, Singapore Airlines, 3D printing

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Latest news

Microsoft acquires Nokia's devices business in €5.44bn deal
Microsoft acquires Nokia's devices business in €5.44bn deal
by Loulla-Mae Eleftheriou-Smith
03 September 2013, 09:23AM
Nokia is selling its mobile and smart phone businesses, which includes the Lumia brand and products, to software giant Microsoft in a €5.44bn (£4.6bn) deal.
Unilever comes under fire for 'homophobic' South African Flora ad
Unilever comes under fire for 'homophobic' South African Flora ad
by Loulla-Mae Eleftheriou-Smith
02 September 2013, 04:16PM
Unilever has come under fire for an ad campaign that compares a child coming out to their dad to a bullet through the heart.
Singapore Airlines travels the world to satisfy customers in global campaign
Singapore Airlines travels the world to satisfy customers in global campaign
by James Swift
03 September 2013, 09:34AM
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers.
Burberry launches TV and Instagram push for new fragrance
Burberry launches TV and Instagram push for new fragrance
by Amy Sandiford-Watts
03 September 2013, 12:02AM
Burberry is supporting its new men's fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images.
3D printing: will it be the death of brands?
3D printing: will it be the death of brands?
by Matthew Chapman and Georgina Brazier
03 September 2013, 09:50AM
The sudden buzz around 3D printing has led to speculation that brands could be usurped by the democratisation of the manufacturing process.

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Also in the news

James Villa Holidays appoints McCann Birmingham
James Villa Holidays appoints McCann Birmingham
by Amy Sandiford-Watts
02 September 2013, 03:40PM
James Villa Holidays, the villa and self-catering holiday specialist, has appointed McCann Birmingham as the creative agency for its next TV ad.
Bartle Bogle Hegarty pulls Barclays spot featuring paedophile
Bartle Bogle Hegarty pulls Barclays spot featuring paedophile
by Jeremy Lee
02 September 2013, 12:44PM
Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays "thank you" spot after it emerged that one of the extras in the ad was a convicted paedophile.
YouView turns attention to product features with £10m campaign
YouView turns attention to product features with £10m campaign
by Matthew Chapman
02 September 2013, 12:30PM
YouView, the internet connected TV service, is launching a £10 million campaign as it looks to focus on product features after last year's multi-million pound brand campaign.
Guinness reinvents 'Surfer' ad for 'quality' marketing push
Guinness reinvents 'Surfer' ad for 'quality' marketing push
by Gemma Charles
02 September 2013, 12:30PM
Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its "quality" association.
Ocean announces top notch judging panel for 2013 Art of Outdoor Creative competition
Ocean announces top notch judging panel for 2013 Art of Outdoor Creative competition
by Ocean Outdoor
02 September 2013, 04:00PM
An impressive collective of leading creative and industry figureheads have joined the judging panel for Ocean Outdoor's 2013 Art of Outdoor digital competition.
Tesco is rarely out of the news, but how does that translate in social media?
Tesco is rarely out of the news, but how does that translate in social media?
by Staff
03 September 2013, 08:00AM
Hardly a week goes by when Tesco isn't in the headlines. Whether generated by a spat with Sainsbury's or publicity-hungry figures, such as shadow immigration minister Chris Bryant, who know that Tesco-bashing makes for a good story, the retailer's pr...

Opinion

Billabong cuts its brand value to a big fat zero
Billabong cuts its brand value to a big fat zero
by Graham Hales
02 September 2013, 10:00AM
Dramatic news that Aussie surfer brand, Billabong, has been through such troubled times that it has slashed its brand value to zero.
Helen Edwards: Amid the social-media euphoria, marketers must ask some basic questions
Helen Edwards: Amid the social-media euphoria, marketers must ask some basic questions
by Helen Edwards
02 September 2013, 08:00AM
I was at business school between 1998 and 2000, during the frenzied inflation of the great dotcom bubble. Students packed the halls for the dotcom-related subjects, which then accounted for more than half of the MBA electives.
Claire Beale: Meet the recovery consumer
Claire Beale: Meet the recovery consumer
by Claire Beale
30 August 2013, 08:00AM
Ah, September. Time for back-to-school, holiday-fresh vigour as we make the final push through to the end of the year. And, on cue, there's some encouraging economic news.

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From the blogs

Dave Trott blog
WHAT AREN'T THEY DOING?
27 August 2013, 8:24AM
Hugh Salmon blog
Work. Partner. Home. Three decisions in life you have to get right.
30 August 2013, 8:02AM
Thinkbox blog
Most irritating things in media #8: 'Nudging'
TESS ALPS
09 August 2013, 8:50AM
Chris Arnold blog
Stark raving mad - why being dishonest cost a brand millions.
20 August 2013, 1:35AM
Golden Wonder celebrate Gareth Bale, as #transferdeadlineday cut-off looms
Charlotte Henry
02 September 2013, 3:30PM
Online shopping doesn't mean the end of packaging as we know it
Jonathan Asher
02 September 2013, 8:35AM
Harnessing the opportunities of global growth
Mark King
02 September 2013, 8:15AM
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David Brennan, 02 September 2013
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Andy Nairn, 02 September 2013
A brief from Mick Jagger
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Exclusively sponsor live sports & entertainment content with Amscreen
Exclusively sponsor live sports & entertainment content with Amscreen
by Getmemedia
02 September 2013, 08:00AM
Amscreen presents an opportunity to align your brand with up-to-the-minute news from this year's biggest events across 4,000 digital screens nationwide.
Help us become a force for good
Help us become a force for good
by Mike Cornwall
29 August 2013, 10:30AM
While Hogwarts might rely on "Draco dormiens nunquam titillandus" ("Never tickle a sleeping dragon") as its motto for aspiring wizards, Omnicom's old recruitment mantra - "Hire for attitude; train for skill" - is the phrase that sticks when I think o...
Gearing up for BrandMAX
Gearing up for BrandMAX
by
29 August 2013, 09:00AM
Marketing's third annual BrandMAX summit, the marketing and brand optimisation conference, will take place on 26 September in St Paul's, London.
Brand leaders and new features boost ad:tech London marketplace
Brand leaders and new features boost ad:tech London marketplace
by
29 August 2013, 09:00AM
ad:tech has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade.
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