Digital AM - Instagram, British Airways, Tesco, Top 10 social brands, Microsoft

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Burberry launches TV and Instagram push for new fragrance by Amy Sandiford-Watts 03 September 2013, 12:02AM Burberry is supporting its new men's fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. British Airways deals with promoted tweet attack from disgruntled customer by Jonathan Tilley 03 September 2013, 10:40AM British Airways (BA) has apologised to a man who went to the lengths of buying a promoted tweet to complain about the airline losing his father's luggage. Tesco is rarely out of the news, but how does that translate in social media? by Staff 03 September 2013, 08:00AM Hardly a week goes by when Tesco isn't in the headlines. Whether generated by a spat with Sainsbury's or publicity-hungry figures, such as shadow immigration minister Chris Bryant, who know that Tesco-bashing makes for a good story, the retailer's pr... Top 10 social brands: Samsung tops list with smartwatch buzz by Starcount 03 September 2013, 11:00AM Social media analyst Starcount looks at the world's most popular brands on social media in August. Microsoft acquires Nokia's devices business in €5.44bn deal by Loulla-Mae Eleftheriou-Smith 03 September 2013, 09:23AM Nokia is selling its mobile and smart phone businesses, which includes the Lumia brand and products, to software giant Microsoft in a €5.44bn (£4.6bn) deal. PROMOTION From monologue to dialogue: Adding interaction to your presentations   Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience.   Download the free report here. Also in the news Comic Relief App Hack to harness ideas of digital marketeers by Christina Taylor 03 September 2013, 10:42AM Comic Relief is calling on digital developers and marketers to help create a mobile app to boost fundraising for its Sports Relief 2014 campaign. A customer focus is key to social success by Mhairi McEwan 03 September 2013, 08:04AM Social media has permanently changed the marketer's role - as well as the relationship between brands and customers. writes Mhairi McEwan YouView turns attention to product features with £10m campaign by Matthew Chapman 02 September 2013, 12:30PM YouView, the internet connected TV service, is launching a £10 million campaign as it looks to focus on product features after last year's multi-million pound brand campaign. 3D printing: will it be the death of brands? by Matthew Chapman and Georgina Brazier 03 September 2013, 09:50AM The sudden buzz around 3D printing has led to speculation that brands could be usurped by the democratisation of the manufacturing process. Will the social media bubble burst for brands? by David Benady 30 August 2013, 09:00AM People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady. BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Latest jobs Senior Account Manager Recruiter Direct Recruitment Salary £35,000 - £38,000 Location Central London Senior Consultant - Research / Insight Recruiter Adam Recruitment Salary £70000 - £100000 per annum Location Cheshire Marketing Executive Recruiter Guru Careers Salary £20k - (12 Months Maternity Cover) Location Based in Birmingham, West Midlands (B33) - commutable from Wolverhampton, Solihull, Sutton Coldfield Marketing Assistant Recruiter Blue Skies Marketing Recruitment Salary £15000 - £17000 per annum Location Warwickshire Senior Account Manager Recruiter Blue Skies Marketing Recruitment Salary £30000 - £33000 per annum Location Leeds Head of Marketing Recruiter Just Digital Salary £70000 - £80000 per annum + excellent bonus & benefits! Location Berkshire How Raspberry Pi is changing the game for creatives and clients Tom Gray 03 September 2013, 10:34AM Can I hitch a ride on the Oxbridge crowdfunding bandwagon? Mano Manoharan 03 September 2013, 10:10AM Golden Wonder celebrate Gareth Bale, as #transferdeadlineday cut-off looms Charlotte Henry 02 September 2013, 3:30PM Online shopping doesn't mean the end of packaging as we know it Jonathan Asher 02 September 2013, 8:35AM Harnessing the opportunities of global growth Mark King 02 September 2013, 8:15AM Latest Blog Entries Five steps to measuring real ROI from social Bazaarvoice, 02 September 2013 YouTube's Journey from Time-filler to Destination David Brennan, 02 September 2013 TV is dead (ly) Andy Nairn, 02 September 2013 A brief from Mick Jagger Steve Henry, 02 September 2013 A washing powder called Humphrey Jonathan Staines, 01 September 2013 Should YouTube be the default broadcast solution? Ardi Kolah, 31 August 2013 Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders