Media PM - BT Sport, Amazon, Facebook, Maxus, Fujitsu,

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31st October 2013

BT Sport credited with 'confident start' but line losses continue BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     Facebook's mobile ads now generate half of all revenues Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.     Maxus loses £14m UK Mercedes account after Euro-wide pitch Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.     Facebook reacts to 'irresponsible' report that calls it a traditional media owner Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible".     Fujitsu hires Mcgarrybowen and Carat Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.     Amscreen lands five year national Tesco contract Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.   Latest blogs   The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.   Sales Manager , Spotlight Recruitment £24000 - £30000 per annum + OTE up to £60k, London B2B Media sales - established travel sector desk , Reilly People £22000 - £24000 per annum + 6000, London Sales Executive Account Manager , Morgan Rutherford Associates upto £45K, London Broadcast Technical Manager , Trickbox TV Ltd Salary on application, London Bridge International Account Director working on fantastic portfolio of accounts , SYLEX Recruitment £37000 to £42000 per annum, London

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The Wall - How to survive the apocalypse

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How to survive the apocalypse 31 October 2013, 11:11AM With it being Halloween we thought it would be a good opportunity to give you some handy, new age tips on how to survive a zombie apocalypse, should the event occur. We do know one thing from watching The Walking Dead: there are always rules to survival so here are some of our top 50. The six 'hot seat' factors of a #SocialMediaCrisis 31 October 2013, 10:58AM The first time your team experiences a social media crisis can be traumatic. Bombarded with complaints, campaigning and sarcasm from all corners of the social web, teams can find their nerves shredded - crisis preparation a distant memory. Vampires are over and witches on the rise, says visual trends report 31 October 2013, 10:36AM Witches are winning the battle against Vampires in the Visual Trends Report from iStock by Getty Images, drawn up to help designers and marketers tap into the latest trends. The trend for Vampires, backed by the popularity of the ‘Twilight’ film franchise and the ‘True Blood’ and ‘Vampire Diaries’ TV shows, is expected to wane as a new era of witchery dawns. Funeral selfies - has social media finally destroyed itself? 31 October 2013, 10:30AM There are some occasions that are enhanced by social media – parties, concerts…things you want to remember and share. Other occasions should never, ever, been mixed with social media. Like funerals. Viral Highlights: Halloween advertising #wins and #fails 31 October 2013, 10:25AM Top Viral Ad Campaigns: With every national holiday comes a barrage of themed ads from marketers hoping to leverage the celebrations to raise the profile of their brand and Halloween is no exception. The impact of the cloud on the future of payments 30 October 2013, 2:15PM Cloud based payments will most certainly have an impact on the way in which consumers make payments in the near future. The key drivers for pushing payments into the cloud is most certainly time to market, security and consumer adoption. What brand managers should know about engaging with fashion bloggers 30 October 2013, 2:05PM We recently held an event for fashion brands and bloggers to discuss current trends in the industry, and how we as a network can better connect these two groups. From this event, it became clear that the way brands and bloggers are working together is changing fast. As such, we are launching a dedicated programme to explore and push the boundaries of these mutually beneficial connections, ensuring that our brands are continually innovating in this sector. This piece highlights some of the most important points that came out of our event. Future-proofing digital design in a multi-platform world 30 October 2013, 11:04AM One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Buffer hacked, but company communicates to save embarrassment 29 October 2013, 1:33PM Buffer is a social media scheduling tool used by thousands of individuals, digital marketers and online brands. It describes itself as “a better way to share on social media, for free”, and it says that it “shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.” Infographic: 69% of Londoners use their iPhones on the toilet 29 October 2013, 1:32PM Where does the UK public use their iPhones? You may not want to know the answer. According to research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet. With the most popular iPhone activity being SMS (96.2%), it may be something you choose to forget next time you hear the beep. BR Insight Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders

Campaign Daily Fix - BHF calls review, L'Oreal loss rocks ZenithOptimedia, South African Tourism review

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News British Heart Foundation calls review by Maisie McCabe, 31 October 2013, 07:00AM The British Heart Foundation has called a review of its agency requirements. L'Oréal loss rocks ZenithOptimedia by Louise Ridley, 31 October 2013, 07:00AM Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus. Agencies line up for South African Tourism by Maisie McCabe, 31 October 2013, 07:00AM South African Tourism has issued a tender for its global advertising, digital and media planning and buying activity. Anomaly UK hires Beale and Holder by James Swift, 31 October 2013, 07:30AM Anomaly has poached the Mother creative directors Oli Beale and Alex Holder to be the creative directors in its London office. Clients go under spotlight as MAA creates pitch watchdog by James Swift, 31 October 2013, 07:45AM The Marketing Agencies Association has launched a confidential forum where shops can air concerns about pitch practice. Cisco Systems kicks off global CRM review by Louise Ridley, 31 October 2013, 07:30AM Cisco Systems, the internet network provider, has kicked off a global CRM review. Sainsbury's appoints AnalogFolk to roster by James Swift, 31 October 2013, 07:45AM Sainsbury's has added AnalogFolk to its digital roster. Razorfish hires trio for London office by James Swift, 31 October 2013, 07:45AM Razorfish has boosted its London office with a trio of appointments, including Anders Plyhm, a founder of the defunct Swedish digital agency Farfar. Promoted A powerful medium (in the right hands) by Suzanne Bidlake, 24 October 2013, 09:32AM Online video that is shared has obvious potential benefits related to campaign reach and impact of message, but only for brands that throw their best at it. ________ Latest Work Littlewoods "post box" by St Luke's 31 October 2013, 08:00AM Littlewoods is releasing a Christmas campaign featuring its brand ambassadors Myleene Klass and Mark Wright. St Luke s created the 40-second TV spot, which is backed by 4 million in media spend and will run for seven weeks. The ad takes place in a w... Giffgaff "different takes guts" by Fallon 31 October 2013, 08:00AM Blood and guts abound in the mobile operator Giffgaff s new online video. Fallon created the 90-second spot, which will be hosted on Giffgaff s YouTube channel and on Vice s website in time for Halloween. The spot opens with a white-clad horde runnin... Bombay Sapphire "imagination distilled" by Gravity Road 31 October 2013, 08:13AM The Bacardi gin brand Bombay Sapphire has launched a global advertising campaign. Gravity Road created the print and outdoor work, which was launched on London Underground digital panels in the UK this week and will be rolled out globally in countrie... Also in the News Change4Life retains M&C Saatchi and 23red by Maisie McCabe, 30 October 2013, 12:45PM Engine buys Shanghai digital shop by James Swift, 31 October 2013, 08:46AM Reindeer and lobster on the menu in Lidl's first Christmas TV ad by Ben Bold, 31 October 2013, 12:32PM Latest Jobs Account Director - Integrated £40-45k + Benefits, Central London Social Graphics Designer £25000 - £30000 per annum, London Associate Research Director - Focus Groups - AGENCY £59000 - £60000 per annum + Comprehensive Benefits Package, London Head of Design/Head of Studio - Integrated Agency - £45-50K £45-50K + bens, Central London Planning Executive £19-21,000 per annum + Benefits, Bristol - Central location More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.