Media AM - Media Week's most read in August, BT, GQ, Newsworks, Pernod Ricard

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03rd September 2014

What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. BT's Gavin Patterson: 'Our business is all about broadband' BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off. GQ's Dylan Jones on why 'content' should never be thought of as a box to tick Marketers must never underestimate the importance of creativity when it comes to generating truly engaging content, rather than just "content", says Dylan Jones OBE, editor-in-chief of GQ and chairman of London Collections: Men. Newsworks launches 2014 Planning Awards Newsworks has launched its Planning Awards 2014, designed to celebrate the best talent in the UK's media agencies involved in harnessing the power of newspapers and their brand extensions for brands. Kahlúa launches four-minute cinematic ad starring Jeff Bridges Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Senior Marketing Director - 9-12 month FTC , Comedy Central £competitive, Camden, London (Greater) Advertising Sales Executive - International B2B sales environment , Bowhead Media Up to £32k OTE (retainer plus commission), with generous bonus payment for over-performance, homeworking Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Business Development Executive: News4Media , News4Media Limited £25k Basic PLUS Uncapped Commission (OTE £50k), SE1 8XD, London (Greater) Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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