| New Facebook RHS ad proves bigger is better | | Sam Barnett | | 03 September 2014, 7:58AM |  At the end of June Facebook started rolling out its new bigger right hand side (RHS) ad size boasting that, in tests, it increased engagement by up to three times. Up to three times increase might be a bit generous, but performance on US retail campaigns on RHS has definitely improved with the change in size.
| | | | Aldi's success isn't just about the discounts | | Holly Ripper | | 03 September 2014, 7:10AM |  For the first time ever, Aldi has been voted Britain’s top supermarket, according to the annual Which? supermarket survey.
During the 90s supermarkets got bigger and bigger, product lines and varieties wider and wider. Then the recession hit and we held our breath, closed our eyes and reluctantly turned to discount retailers to get us through the hard times. Aldi’s massive growth in the UK coincided with this economic downturn.
| | | | Amazon's $970m acquisition of Twitch can be seen as a statement of intent | | Jason Mander | | 02 September 2014, 9:02AM |  Not satisfied being a retailer of products, Amazon is moving increasingly towards being a publisher. It follows the self-publishing movement from Amazon’s Kindle store; curating its own App Store; Amazon Studios creating its own TV shows for Amazon’s Prime Streaming service; and more recently its own video games through Amazon Game Studios. Amazon does not just want to sell you products, it wants to you to be fully immersed in the Amazon ecosystem. We estimate Amazon has roughly 603 million monthly visitors.
| | | | Education is key for the connected home | | Daniel Todaro | | 02 September 2014, 8:32AM |  The connected home, moving beyond the early adopter stage, is now trickling into the mainstream. Research we recently undertook highlighted that 17% of Brits would like and have no concerns about installing smart devices into their home. While on the other side of the pond a study by Accenture illustrates that 69% of consumers are planning to buy a connected home device in the next five years.
| | | | | | Latest jobs | | | | | |  | | Social news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment