Media PM - IPC Media, Style at Home, the future of UK television, Amazon

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04th September 2014

IPC Media rebrands as Time Inc UK in a bid to 'foster greater collaboration' Time Inc is rebranding its wholly-owned magazine publishing arm IPC Media to Time Inc UK, as part of a move to "foster greater collaboration" between its UK and US operations. Morgan exploits gap in market for home style The Style at Home editor tells Maisie McCabe how the IPC success story has grown from a 'cupboard project' to a magazine selling 100,000 copies a month in three years. The implications of our rush to embrace data and tech are finally emerging What would happen, I wonder, if we played a version of Mr And Mrs, asking a senior client and their senior agency media director to define some of the new jargon surrounding digital advertising... with no conferring. Programmatic buying, native advertising and demand-side platforms spring to mind. Are US media giants a threat to UK television? With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences. Amazon plots future as key player in online ads The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady. BT's Gavin Patterson: 'Our business is all about broadband' BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off. GQ's Dylan Jones on why 'content' should never be thought of as a box to tick Marketers must never underestimate the importance of creativity when it comes to generating truly engaging content, rather than just "content", says Dylan Jones OBE, editor-in-chief of GQ and chairman of London Collections: Men. Latest blogs It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Senior Marketing Director - 9-12 month FTC , Comedy Central £competitive, Camden, London (Greater) Advertising Sales Executive - International B2B sales environment , Bowhead Media Up to £32k OTE (retainer plus commission), with generous bonus payment for over-performance, homeworking Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Business Development Executive: News4Media , News4Media Limited £25k Basic PLUS Uncapped Commission (OTE £50k), SE1 8XD, London (Greater) Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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