| If the brain has changed, our game can't remain the same | | Dan Machen | | 04 September 2014, 9:06AM |  As ad agency innovator types, we keep coming up against a familiar pushback: ‘There’s no such thing as new human behaviours; it’s just old behaviours expressed in new ways through technology.’ This makes logical sense to me – there’s just one problem: deep down I no longer believe it. My disquiet has grown so much that I’ve pitched to speak at SXSW – March’s giant tech/innovation conference – to try to get closer to the bottom of this. (Enlisting some friendly neighbourhood neuroscientists. As you do.)
| | | | UK agencies no longer afraid of going native | | Francis Turner | | 04 September 2014, 8:45AM |  The UK, somewhat surprisingly given the fact that it tends to follow the US lead for most things digital, has been slow to take up native advertising. However, this all began to change in the latter half of 2013 and the UK native market has continued to grow in scale throughout this year.
| | | | New Facebook RHS ad proves bigger is better | | Sam Barnett | | 03 September 2014, 7:58AM |  At the end of June Facebook started rolling out its new bigger right hand side (RHS) ad size boasting that, in tests, it increased engagement by up to three times. Up to three times increase might be a bit generous, but performance on US retail campaigns on RHS has definitely improved with the change in size.
| | | | Aldi's success isn't just about the discounts | | Holly Ripper | | 03 September 2014, 7:10AM |  For the first time ever, Aldi has been voted Britain’s top supermarket, according to the annual Which? supermarket survey.
During the 90s supermarkets got bigger and bigger, product lines and varieties wider and wider. Then the recession hit and we held our breath, closed our eyes and reluctantly turned to discount retailers to get us through the hard times. Aldi’s massive growth in the UK coincided with this economic downturn.
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