Marketing Daily - Coca-Cola unveils multi-million pound ad campaign for Coke Life launch + Abercrombie & Fitch, Adidas and Oculus VR

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Marketing Daily Bulletin , 04th September 2014

Coca-Cola unveils multi-million pound ad campaign for Coke Life launch From biotech to beta-everything - six trends driving the future of fashion technology Abercrombie & Fitch's decision to drop its brash branding goes against its very reason of being FA plans campaign to re-engage England fans after World Cup woes Adidas Originals app lets consumers personalise trainers with selfies Samsung partners with Facebook's Oculus for Gear VR headset E-cigarette brands Blu and E-lites slam Nicorette 'smear' ad Marketing leaders ask: what is next for the brand/agency model? Ryanair hits record passenger numbers after brand overhaul Three #HolidaySpam ads a sign of client-agency relationship in perfect harmony Is innovation doing what you need? If not, here are four tips to help you succeed Sky hands digital remit to marketing chief Stephen van Rooyen How to... deal with a brand identity crisis Media: Why programmatic is an opportunity, not a threat JOBS BOARD Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Assistant Marketing Strategy Manager , Thorntons£Competitive + Benefits , Alfreton, Derbyshire Senior Marketing Director - 9-12 month FTC , Comedy Central£competitive , Camden, London (Greater) Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) Innovation Senior Brand Manager , Ball & Hoolahan£48,000 + Car/Car Allowance , South East England

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