Thursday, 4 September 2014

Campaign Daily Fix - Hovis, Govt buying, Claire Beale, Amazon, IPA Effectiveness, BBH, Dixons Carphone, Leo Burnett, Deutsche Bank

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Latest news
Hovis plots creative rethink
by Jeremy Lee,
04 September 2014, 08:00AM
Hovis plots creative rethink
Hovis, the bakery brand owned by Premier Foods and The Gores Group, has kicked off talks with agencies over its advertising account.
Carat set to snatch £140m Government media buying business from M4C
by Arif Durrani,
04 September 2014, 10:00AM
Carat set to snatch £140m Government media buying business from M4C
Dentsu Aegis Network's Carat has snatched the Government's £140 million media buying business from Martin Sorrell's dedicated agency, M4C, pending any official objections.
JWT proves that edgy isn't always the right approach
by Claire Beale,
04 September 2014, 08:00AM
JWT proves that edgy isn't always the right approach
It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend.
Amazon to sponsor Downton Abbey
by Jeremy Lee,
04 September 2014, 08:00AM
Amazon to sponsor Downton Abbey
Amazon has selected Lucky Generals and Joint to work on its pan-European advertising account as it is revealed as the new sponsor of ITV's Downton Abbey.
AMV BBDO leads IPA Effectiveness Awards shortlist
by Louise Jack,
04 September 2014, 08:53AM
AMV BBDO leads IPA Effectiveness Awards shortlist
Abbott Mead Vickers BBDO is leading the charge at the 2014 IPA Effectiveness Awards with four campaigns on the shortlist of 35.
BBH loses pan-Euro Philadelphia business
by Jeremy Lee,
04 September 2014, 08:00AM
BBH loses pan-Euro Philadelphia business
Bartle Bogle Hegarty has lost the pan-European Philadelphia ad account after its parent company, Mondelez International, shifted the business in-house.
Dixons Carphone kicks off digital pitch
by James Swift,
04 September 2014, 08:00AM
Dixons Carphone kicks off digital pitch
Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.
Leo Burnett hires DDB Chicago duo
by Kate Magee,
04 September 2014, 08:00AM
Leo Burnett hires DDB Chicago duo
Leo Burnett London has poached the creative team Matt Collier and Wayne Robinson from DDB Chicago.
Agencies line up for Deutsche Bank task
by Kate Magee,
04 September 2014, 08:00AM
Agencies line up for Deutsche Bank task
Deutsche Bank is on the hunt for a global creative agency.
Promoted
CityLive Challenge: Showcasing the real power of digital out-of-home
by Richard Blackburn,
04 September 2014, 10:21AM
CityLive Challenge: Showcasing the real power of digital out-of-home
Two teams, Team Hanas and Team Sandoz, are facing up to each other in the CityLive Challenge. Richard Blackburn, commercial director, MediaCo Outdoor, tells us why.
You Haven't Missed The Bus!
04 September 2014, 10:49AM
You Haven't Missed The Bus!
Enter The Big Bus Challenge 2014

________

Latest Work

The Sun on Sunday "reality TV's richest" by Grey London
04 September 2014, 08:00AM
The Sun on Sunday
The Sun on Sunday has injected a bit of kitsch into the campaign for its Reality TV s Richest supplement, starring the voices of Big Brother and The X Factor. In the spot, created by Grey London, the voiceover artists Marcus Bentley and Peter Dickso...
Burberry "my Burberry" by Burberry
02 September 2014, 02:22PM
Burberry
Models Kate Moss and Cara Delevigne feature in a TV advert for Burberry s new fragrance, called My Burberry. The fashion label created the spot in-house, overseen by chief creative and chief executive Christopher Bailey. Mario Testino shot the models...
Film4 "idents" by ManvsMachine
02 September 2014, 10:13AM
Film4
Channel4 has unveiled a new brand identity with a series of idents. ManvsMachine created the idents, which reference famous movies with single scenes, which begin scrolling to produce the effect of a film strip.

Also in the news

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by Kate Magee, 04 September 2014, 08:00AM
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VCCP appoints Bartlett to oversee O2 account
by James Swift, 04 September 2014, 08:00AM
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