Thursday, 4 September 2014

Digital AM - Vice Media, Amazon, O2, Dixons Carphone, BBC

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Vice Media valued at $2.5bn after second investment
Vice Media valued at $2.5bn after second investment
by Louise Jack
04 September 2014, 08:08AM
Vice Media has landed a second $250 million (£152.0 million) investment to fuel its global expansion.
Amazon to sponsor Downton Abbey
Amazon to sponsor Downton Abbey
by Jeremy Lee
04 September 2014, 08:00AM
Amazon has selected Lucky Generals and Joint to work on its pan-European advertising account as it is revealed as the new sponsor of ITV's Downton Abbey.
E-cigarette brands Blu and E-lites slam Nicorette 'smear' ad
E-cigarette brands Blu and E-lites slam Nicorette 'smear' ad
by Gemma Charles
04 September 2014, 11:24AM
E-cigarette brands have attacked an ad campaign by Nicorette that tells smokers not to "vape".
VCCP appoints Bartlett to oversee O2 account
VCCP appoints Bartlett to oversee O2 account
by James Swift
04 September 2014, 08:00AM
VCCP has hired Rob Bartlett, a business partner at OgilvyOne, to run its O2 account.
Dixons Carphone kicks off digital pitch
Dixons Carphone kicks off digital pitch
by James Swift
04 September 2014, 08:00AM
Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.
Three #HolidaySpam ads a sign of client-agency relationship in perfect harmony
Three #HolidaySpam ads a sign of client-agency relationship in perfect harmony
by Richard Huntington
04 September 2014, 10:30AM
The quality of Three's recent campaigns is testament to a client-agency relationship that is locked in step, writes Richard Huntington, chief strategy officer at Saatchi & Saatchi.
Droga5 Europe nets new BBC channel task
Droga5 Europe nets new BBC channel task
by James Swift
04 September 2014, 08:00AM
BBC Worldwide has picked Droga5 Europe to advertise the launch of BBC Brit, a subscription channel that will air factual programmes aimed at men outside the UK.
Vodafone looks to unify B2B activity under single agency
Vodafone looks to unify B2B activity under single agency
by Kate Magee
04 September 2014, 08:00AM
Vodafone is hunting for a lead UK agency for its business-to-business marketing.
Amazon plots future as key player in online ads
Amazon plots future as key player in online ads
by
04 September 2014, 08:00AM
The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.
Learning the hard way
Learning the hard way
by
04 September 2014, 08:00AM
The merger between one of the UK's most innovative digital agencies and one of its best creative shops did not go quite according to plan. John Owen reflects on the past four years, what went wrong when Dare and MCBD came together and what lessons th...
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From the blogs

If the brain has changed, our game can't remain the same
Dan Machen
04 September 2014, 9:06AM
UK agencies no longer afraid of going native
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