Tuesday, 7 October 2014

Breaking news from Brand Republic - C5's record figures lift Northern & Shell into profit, plus David Beckham; O2; Ebuzzing; Rowan Atkinson

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Channel 5's record figures lift Northern & Shell into profit
Channel 5's record figures lift Northern & Shell into profit
by Louise Jack
07 October 2014, 08:14AM
Northern & Shell, the owner of Express Newspapers and OK magazine, reported a pre-tax loss of �43.9 million in 2013, up from �20.1 million pre-tax loss in 2012 after record figures at Channel 5.
David Beckham celebrates the launch of Haig Club whisky
David Beckham celebrates the launch of Haig Club whisky
by Gemma Charles
06 October 2014, 05:30PM
David Beckham has unveiled Haig Club, a single grain whisky which he helped to create, at an exclusive event over the weekend.
O2 campaign promotes smart tech and O2 Gurus to consumers and businesses
O2 campaign promotes smart tech and O2 Gurus to consumers and businesses
by Ben Bold
07 October 2014, 09:27AM
O2 is launching its first campaign aimed at both consumers and business customers, with a three-pronged TV push highlighting how customers can get the most out of smart tech through the "O2 Gurus".

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Ebuzzing rebrands to Teads following merger
Ebuzzing rebrands to Teads following merger
by Louise Jack
07 October 2014, 09:01AM
The Ebuzzing & Teads group is changing its name to Teads.
Rowan Atkinson returns to ads after 18-year break for Snickers
Rowan Atkinson returns to ads after 18-year break for Snickers
by Louise Jack
06 October 2014, 12:10PM
Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.
Orang-utan to reinstate consumer trust in energy firms through SSE TV campaign
Orang-utan to reinstate consumer trust in energy firms through SSE TV campaign
by Ben Bold
07 October 2014, 08:39AM
An orang-utan visits London at night-time, observes the hustle and bustle, the consumerism, the light and warmth, ending her trip by swinging from a lamppost in Piccadilly Circus before returning to the rainforest and her child, in a touching ad for ...
Virgin Atlantic grounds Little Red internal flights service
Virgin Atlantic grounds Little Red internal flights service
by Shona Ghosh
06 October 2014, 04:15PM
Virgin Atlantic will kill off its domestic flights sub-brand, Little Red, after admitting it had failed to drum up enough corporate business.
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