M&S sales fall 2.2% in six months despite 20% increase in marketing spend + John Lewis' Christmas ads, BBC Worldwide and Burberry

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Marketing Daily , 05th November 2014

M&S sales fall 2.2% in six months despite 20% increase in marketing spend John Lewis' Christmas ads 2007 to 2013: from humble roots to national event Diageo's Syl Saller on determination, tough times and sipping Scotch with Jude Law BBC Worldwide uses facial recognition to find the next Breaking Bad YouTuber JacksGap signed up by Marriott for video content deal Helen Edwards: Don't drown your consumers in an ocean of branded pap Look to the moon and learn from Shakespeare: lessons from Kia boss Thomas Oh Has Burberry's personalisation drive brought the brand closer to consumers? Heineken's ad rewards its audience with some real entertainment Guinness shorts celebrate character of Rugby Union players Notonthehighstreet.com offers gifts for a Christmas less ordinary in quirky ad Ditch the inauthentic content marketing and focus on trust IPA ADAPT: time for our industry to work together on talent JOBS BOARD Senior Marketing Manager , Future Medicine LtdSalary dependent on experience , Finchley Church End, London (Greater) Web and Digital Marketing Officer , Orphans In Need£17,000 to £25,000 , Bradford, West Yorkshire Communications and Marketing Manager , Orphans In Need£25,000 to £33,000 , Bradford, West Yorkshire Business Development Manager , Forsterc. £40k + benefits , London Bridge Station, London (Greater) Digital Operations Manager , Tottenham Hotspur Football ClubUp to £55,000 + Bonus , North London

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