Wednesday, 5 November 2014

Digital AM - BBC Worldwide uses facial recognition to find the next Breaking Bad, plus The Sun; London Pride; 2013's most popular Christmas ads

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BBC Worldwide uses facial recognition to find the next Breaking Bad
BBC Worldwide uses facial recognition to find the next Breaking Bad
by Shona Ghosh
05 November 2014, 11:00AM
BBC Worldwide will use facial tracking technology to monitor how global audiences feel about new trailers or programmers, in an effort to produce ground-breaking TV that will catch on in other countries.
The Sun email banned for offering Page 3 girl as a prize
The Sun email banned for offering Page 3 girl as a prize
by Maisie McCabe
05 November 2014, 10:17AM
The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible.
Fuller's offers free pint of London Pride on Twitter
Fuller's offers free pint of London Pride on Twitter
by Gurjit Degun
05 November 2014, 11:50AM
Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.
Most popular Christmas ads from 2013
Most popular Christmas ads from 2013
by Sara Kimberley
05 November 2014, 08:35AM
With Christmas fast approaching and many brands gearing up to launch their festive ads, Campaign takes a look at the most popular spots from last year.
Notonthehighstreet.com offers gifts for a Christmas less ordinary in quirky ad
Notonthehighstreet.com offers gifts for a Christmas less ordinary in quirky ad
by Sara Spary
04 November 2014, 04:00PM
Notonthehighstreet.com has kicked off a multimillion-pound marketing campaign that aims to remind viewers of the "wonder" of choosing a Christmas less ordinary.
ESI Media boosts digital capability with Stent and Balch hires
ESI Media boosts digital capability with Stent and Balch hires
by Arif Durrani
04 November 2014, 11:30AM
ESI Media, home to the London Evening Standard and the Independent, has appointed Caroline Stent as digital business development director and Matthew Balch as head of mobile.
Pantene enlists Karren Brady for #shinestrong campaign
Pantene enlists Karren Brady for #shinestrong campaign
by Sara Spary
04 November 2014, 11:15AM
Pantene has unveiled a partnership with Karren Brady in a bid to empower women to "shine stronger" and has made a £20,000 fund available to finance their ambitions.
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