Wednesday, 5 November 2014

Breaking news from Brand Republic - The Sun, M&S, Heineken, John Lewis, Droga5

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The Sun email banned for offering Page 3 girl as a prize
The Sun email banned for offering Page 3 girl as a prize
by Maisie McCabe
05 November 2014, 10:17AM
The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible.
M&S sales fall 2.2% in six months despite 20% increase in marketing spend
M&S sales fall 2.2% in six months despite 20% increase in marketing spend
by Ben Bold
05 November 2014, 09:54AM
Marks & Spencer is the latest retailer to blame "unseasonal" weather for a sales fall, after like-for-like clothing revenue fell for the 13th consecutive quarter and by 2.2% in the six months ending 27 September, a period that saw its marketing spend...
Most popular Christmas ads from 2013
Most popular Christmas ads from 2013
by Sara Kimberley
05 November 2014, 08:35AM
With Christmas fast approaching and many brands gearing up to launch their festive ads, Campaign takes a look at the most popular spots from last year.

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Heineken's ad rewards its audience with some real entertainment
Heineken's ad rewards its audience with some real entertainment
by Gerry Human
05 November 2014, 07:30AM
Heineken's latest spot, 'The City', is a story of doing what it takes to get the girl. But it's also a story of what it takes to make a great ad.
Droga5 parachutes new MD into London office from New York
Droga5 parachutes new MD into London office from New York
by James Swift
04 November 2014, 04:50PM
Droga5 New York's senior account lead, Nick Simons, is moving to the agency's London office to become managing director.
John Lewis' Christmas ads 2007 to 2013: from humble roots to national event
John Lewis' Christmas ads 2007 to 2013: from humble roots to national event
by Ben Bold
05 November 2014, 08:00AM
As the nation - and marketing community - quivers in anticipation over the launch later this week of John Lewis' magnum opus, Marketing charts the evolution of the campaign from 2007 to the present day.
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