The Wall > Is Snapchat's advertising strategy going to fly?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Is Snapchat's advertising strategy going to fly? Jonathan Harrison 04 November 2014, 11:05AM In the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the first advertisement to appear in the app. The dawn of the post lad-mag era Tamara Jacobs 04 November 2014, 10:34AM The publisher landscape is constantly evolving and none more so than the 'lads mag' market targeting young British males. Over the last couple of years we have seen the demise of print magazines such as Nuts and Maxim, and this summer Loaded dropped the scantily clad women from its covers in a bid to evolve and save dwindling readership figures. Adidas and The All Blacks aim for Xmas market with innovative new kit launch Chris J Reed 03 November 2014, 11:00PM The World Champion Rugby team the New Zealand All Blacks have transformed the thinking of the way that a new strip is launched to the public. Just as they lead the world in rugby so they are leading the world in marketing. Is Taco Bell the savviest brand on social media? Vishal Mehra 03 November 2014, 1:50PM On my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case: Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to say. Taco Bell story? Some die-hards were flipping out. Latest jobs Digital Operations Manager Recruiter Tottenham Hotspur Football Club Salary Up to £55,000 + Bonus Location North London Marketing Executive Recruiter Brand Recruitment Salary £25000 per annum Location Milton Keynes MW Editorial / Online Designer Recruiter Blue Skies Marketing Recruitment Salary £25000 - £27000 per annum Location Buckinghamshire Senior Digital Designer Recruiter Haymarket Media Group Salary Dependent on Experience Location Teddington (City/Town), London (Greater) Software Developer - C# /ASP.net Recruiter Adam Recruitment Salary £28000 - £35000 per annum Location City of London Production Manager (Events) Recruiter Major Players Salary £35000 - £40000 per annum + Benefits Location London Latest news from Brand Republic John Lewis feeds Christmas 2014 ad hype with 'Twitter Twinkle' app by Ben Bold, 04 November 2014, 11:48AM Romeo Beckham stars in Burberry's first global Christmas campaign by Maisie McCabe, 04 November 2014, 10:32AM Nixie's wearable drone wins $500,000 Intel prize by Shona Ghosh, 04 November 2014, 10:15AM ESI Media boosts digital capability with Stent and Balch hires by Arif Durrani, 04 November 2014, 11:30AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders