Monday, 2 November 2015

Christmas ads by Mulberry, Asda, Mars, Lidl; Johnnie Walker releases second Jude Law film

Campaign Daily Fix

Campaign

November 02, 2015

Campaign Daily Fix

Latest news
Mulberry bag takes place of baby Jesus in nativity campaign
Mulberry bag takes place of baby Jesus in nativity campaign

Maisie McCabe

Mulberry has created a light-hearted film reimagining the nativity for its 2015 Christmas campaign.

Asda launches Christmas campaign with X Factor singer
Asda launches Christmas campaign with X Factor singer

James Swift

Asda's upbeat Christmas campaign shows the lengths people go to get into the festive spirit, and uses real-life examples from a customer poll.

Mars' Celebrations launches first TV ad in 10 years
Mars' Celebrations launches first TV ad in 10 years

Omar Oakes

Celebrations, the Mars chocolate variety brand, has launched its Christmas campaign with a Toy Story-esque cast of animated characters which come to life while no one is looking.

Johnnie Walker unleashes 11 minutes of Jude Law racing to Monaco for a bet
Johnnie Walker unleashes 11 minutes of Jude Law racing to Monaco for a bet

James Swift

Jude Law returns for the second "gentleman's wager" online film for Johnnie Walker Blue Label.

Lidl invites punters to its school of Christmas in new campaign
Lidl invites punters to its school of Christmas in new campaign

James Swift

Lidl has released its festive campaign for 2015, imagining a Christmas school where people learn essential skills for surviving the holiday season.

TalkTalk suspends advertising and X Factor sponsorship for second week
TalkTalk suspends advertising and X Factor sponsorship for second week

Gideon Spanier

TalkTalk will suspend its X Factor sponsorship for a second weekend and keep its above-the-line advertising "on pause" after last week's cyber breach.

Havas launches first 'Village' of agencies in Manchester
Havas launches first 'Village' of agencies in Manchester

Omar Oakes

Havas has today opened its new office in Manchester, where it is seeking to establish the UK's first 'Havas Village'.

Johnson & Johnson consolidates global media into UM's J3
Johnson & Johnson consolidates global media into UM's J3

Omar Oakes

Johnson & Johnson has chosen UM's J3 as its global media agency after a competitive pitch.

Campaign Viral Chart: Barbie's prank ad is most shared
Campaign Viral Chart: Barbie's prank ad is most shared

Omar Oakes

Young girls try out professional jobs in the real world in a hidden-camera campaign for Barbie, the Mattel doll brand, which was the most shared video this week.

Media on Trial: a review of The WeekDay
Media on Trial: a review of The WeekDay

Dan Hagen

The Week has launched The WeekDay, a twice daily "breaking news in brief", made up of 10 topical news stories delivered to your phone at 8am and 5pm.




Is Facebook ad personalisation driving Google's strategy? Presented by Adobe Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.


The Work
Canon
Canon "skijoring" by J Walter Thompson London

The new ad in Canon's "come and see" campaign introduces the sport of skijoring - where skiers pulled by horses race each other.

Editor's pick
A view from Dave Trott: Content, content, content
A view from Dave Trott: Content, content, content

Dave Trott

I was recently invited to a roundtable discussion with a dozen of the most senior people in the ad business.

Why we're loving: Vincent Connare, type designer
Why we're loving: Vincent Connare, type designer

Connare, the creator of the much-maligned Comic Sans font, spoke at Wired2015, where he declared: "Twenty years ago, I made the best font in the world." His tongue was firmly in his cheek. He also said he liked Girls Aloud - Sarah Harding is his favourite.

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