Is #OnTheMoon a teaser for the John Lewis 2015 Christmas ad? + PewDiePie, Tesco & Asda

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Marketing Daily , 02nd November 2015

Is #OnTheMoon a teaser for the John Lewis 2015 Christmas ad? The future consumer wants it all fast, free, fair and shared: are you a postcapitalist brand? Postcapitalist marketing: what does the future hold for brands? Paul Mason explains The future of the sharing economy: boom, brand or bust Marketing to the new dreamers: brands as public service providers Tesco appoints Dare MD Toby Horry to digital marketing director role Asda launches Christmas campaign with X Factor singer Lidl launches Christmas ad focusing on the humour of festive etiquette PewDiePie's criticism of 'cheap' pranksters marks a turning point for YouTube BT Mobile campaign kicks off with Hollywood baddie Willem Dafoe Johnnie Walker Blue sequel starring Jude Law shows power of generosity Net-a-Porter, Mattel and Moschino launch fashion Barbie Rugby infiltrates the hearts and minds of the nation in a way football never will Breakfast Briefing: Morrisons food giveaway, Burger King beer plan and Vodafone warns on hackers Is Facebook ad personalisation driving Google's strategy? Presented by ADOBE   JOBS BOARD Account Director , Twist Recruitment£40000.00 - £50000.00 per annum + benefits , London Business Development Director , Twist Recruitment£45000.00 - £70000.00 per annum + commission structure , London Community Manager - Alcohol - Creative Agency - London , Major Players£27000 - £30000 per annum + awesome benefits , London Artworker, Shoreditch, £26,000 , The Great & The Good£24000 - £26000 per annum + significant benefits , London Content Manager , Magnitude recruitmentDigital Content Manager - North London , North London

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