Asda launches Christmas campaign with X Factor singer, Lidl’s Christmas ad, and Tesco appoints Dare MD Toby Horry to digital marketing director role

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Asda launches Christmas campaign with X Factor singer 01 November 15, James Swift Asda's upbeat Christmas campaign shows the lengths people go to get into the festive spirit, and uses real-life examples from a customer poll.   Lidl launches Christmas ad focusing on the humour of festive etiquette 01 November 15, Sara Spary Lidl has become the first major supermarket to kick off its Christmas campaign, with an ad that heralds a new creative direction for the retailer.   Tesco appoints Dare MD Toby Horry to digital marketing director role 02 November 15, Sara Spary Tesco has bolstered its marketing team with the appointment of Toby Horry, managing director of digital agency Dare, Marketing can reveal.   Rebekah Brooks to tear down The Sun's online paywall 30 October 15, Gideon Spanier The Sun is to tear down its online paywall and make the website free, including its Premier League football clips, in a watershed moment as Britain's biggest-selling print newspaper vowed to "supercharge... read more   Johnson & Johnson consolidates global media into UM's J3 30 October 15, Omar Oakes Johnson & Johnson has chosen UM's J3 as its global media agency after a competitive pitch.   BT Mobile campaign kicks off with Hollywood baddie Willem Dafoe 30 October 15, Shona Ghosh BT Mobile will celebrate its launch with a TV ad campaign starring Spiderman villain Willem Dafoe.   TalkTalk suspends advertising and X Factor sponsorship for second week 30 October 15, Gideon Spanier TalkTalk will suspend its X Factor sponsorship for a second weekend and keep its above-the-line advertising "on pause" after last week's cyber breach.   Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad 30 October 15, Omar Oakes Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon.   Marketing to the new dreamers: brands as public service providers 02 November 15, Suzy Bashford The postcapitalist era is here. We're watching the new next generation from the sidelines. Suzy Bashford offers a sneak peek into the lives of future consumers.   The future of the sharing economy: boom, brand or bust 02 November 15, Rebecca Coleman Growing controversy and calls for greater legislation are creating fresh challenges for the sharing economy power players. This could spell disaster for some, but also opens up new brand opportunities... read more   The future consumer wants it all fast, free, fair and shared: are you a postcapitalist brand? 02 November 15, Rachel Barnes In the latest issue of Marketing, we delve into postcapitalism and explore the role for brands in such a future. Outlining the key content, Marketing editor Rachel Barnes asks, are you ready?   How brands successfully engage consumers using social and instant messaging 30 October 15, Joe Webb, TNS Consumers now have a wealth of social platforms to communicate on and can be selective about who they reach with their messages.   Seven 2016 trends that every marketer should be thinking about right now 30 October 15, Doug Baker As 2016 draws ever closer, Doug Baker, the head of strategy at AnalogFolk London, outlines the trends that will dominate the marketing landscape in the new year.   Campaign Viral Chart: Barbie's prank ad is most shared 30 October 15, Omar Oakes Young girls try out professional jobs in the real world in a hidden-camera campaign for Barbie, the Mattel doll brand, which was the most shared video this week.   John Lewis Christmas ads 2007 to 2014: from little boys to bears, hares and penguins 30 October 15, Ben Bold While Coca-Cola's 'Holidays are coming' TV ad might once have been the signal that Christmas and festive celebrations, good cheer and spending were upon us, the John Lewis TV moment now reigns supreme.   Is Facebook ad personalisation driving Google's strategy? Presented by ADOBE Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.                 Account Director   £45000 - £50000 per annum Purple Consultancy, London   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London   Group Account Director   £60000 - £65000 per annum Purple Consultancy, London   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London               See all jobs

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