This week's top features and opinions: How to be a creative agency CEO, Comic Sans creator defends his font, Dave Trott's take on the content craze

view in web browser add to safe senders list November 01, 2015 Campaign Sunday Best

This week's top features and opinions How to be a creative agency CEO James Murphy Managing the organised chaos of an ad agency requires a certain approach and a special set of skills, says Adam & Eve/DDB chief executive James Murphy. A view from Dave Trott: Content, content, content Dave Trott I was recently invited to a roundtable discussion with a dozen of the most senior people in the ad business. Why we're loving: Vincent Connare, type designer Connare, the creator of the much-maligned Comic Sans font, spoke at Wired2015, where he declared: "Twenty years ago, I made the best font in the world." His tongue was firmly in his cheek. He also said he liked Girls Aloud - Sarah Harding is his favourite. Five things the best copywriters do Debi Bester Debi Bester, writer in residence at the DMA, reveals five things the current crop of copywriters think the next generation should do. Design or decline? Dick Powell The government's declining interest in creative subjects in schools would diminish the supply of talent on which the creative industries depend, Dick Powell writes. The looming threat of a creativity-free curriculum Maisie McCabe I was always better with words and numbers than with pictures. On the creative floor: Freuds Ben Brooks-Dutton So opulent is its new home that staff must be tempted to leave their shoes at the door. But the space is designed to inspire purposeful creativity rather than veneration, Ben Brooks-Dutton says. ANA probe will follow the money Gideon Spanier The 'transparency' investigation may focus on offshore rebates. But will the US body find anything? Will Apple News succeed where Newsstand failed? Maisie McCabe Apple's new content aggregator will take on Twitter and Facebook's latest release, Instant Articles. Time to fight back against the prejudice of 'printism' James Wildman The industry needs to remind itself that print has unique benefits and remains hugely influential, says Trinity Mirror Solutions' James Wildman. How should the govt build its roster? Being on the government's agency roster is no longer the straightforward challenge it used to be when all that was required was a campaign to help keep death off the roads or warn that coughs and sneezes spread diseases. Diary: Adland's winners and sinners take the stage Adland descended on Grosvenor House on Park Lane last week for Campaign and Media Week's annual awards bashes. Lessons to be learned from Media Week Awards Gideon Spanier The results of last week's sold-out Media Week Awards can tell us a lot about the state of British media in 2015. History of advertising: No 152: Jim's Inn Long before product placement and programme sponsorship were allowed on British TV, shoppers' guides - commonly known as "ad-mags" - gave advertisers access to audiences outside the hourly ad-break quota. On the Campaign couch: How do I keep up my agency's morale? Jeremy Bullmore An agency chief executive writes: Merry Christmas, Jeremy! We're a small agency and getting wind of a big Christmas pitch pumping through the pipeline. It's time to give rigour the razzle-dazzle it deserves Chris Hirst The two major awards ceremonies over the past ten days - the Campaign Bigs and the Effies - have sought to showcase and celebrate the best of creativity and advertising effectiveness respectively. Tech viewpoint on publisher co-operatives Jay Stevens It's no secret that many publishers are finding it difficult to compete with the increasing dominance of the digital giants, especially those in social and search. Campaign Jobs Senior Planning Manager (London) Competitive + bonus EE, London Digital Senior Planner/Buyer £30k Dot-Gap, London Central Data Insights & Research Account Director £55k Dot-Gap, London (Central) Creative Art Director £80000 - £95000 per annum + + Benefits Mortimer Spinks, City of London See all jobs

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