1. Most read: Asda launches Christmas campaign with X Factor singer
2. Rumours: Is #OnTheMoon a teaser for the John Lewis 2015 Christmas ad?
3. On social: Lidl launches Christmas ad focusing on the humour of festive etiquette
4. Snapchat: Jack Wills reveals Christmas catalogue on Snapchat first
5. Roundup of the rest: Mars' celebrations, Mulberry and TK Maxx
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