Lloyds Bank's Christmas ad promoting its partnership with Apple Pay presents the sweet tale of a young girl struggling to find the perfect gift for her mother.
Dave Trott's article dissecting content touched a nerve within the industry last week. Here Bartle Bogle Hegarty's digital publishing director, Richard Cable, responds on behalf of those who call "content"... read more
Twitter is alight with speculation that a mysterious new Twitter profile @themoon2015 is a teaser for John Lewis' hotly anticipated Christmas campaign.
Celebrations, the Mars chocolate variety brand, has launched its Christmas campaign with a Toy Story-esque cast of animated characters which come to life while no one is looking.
YouTuber PewDiePie has called out fellow vloggers who resort to dangerous pranks and video thumbnails of their scantily clad girlfriends to drive cheap views. His call for better standards marks a maturation... read more
New research has found approximately three million UK adults are planning to buy their first wearable tech device in the next six months, but wearables have an uphill struggle to match the penetration... read more
The head of a crowdfunding PR team predicts that "within the next eight months you'll start to notice big companies pushing into the crowdfunding space."
Demographics and generalisation have long been a key part of marketing, but, as technology changes the consumer's relationship with brands, are they still helpful?
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn,... read more
Corporations see more shareholder value in acquiring brands than growing them, but does it inevitably mean a brand's creative freedom dies with the deal, asks Charlotte McEleny.
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