Media AM - Ubisoft swaps global media account from Havas Media to Group M; WPP confirms deal with Essence Digital to add 'more firepower'; Twitter swaps favourites for likes

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04th November 2015

Ubisoft swaps global media account from Havas Media to Group M Group M has been awarded the global media account for Ubisoft, just four months after it was given to Havas Media. WPP confirms deal with Essence Digital to add 'more firepower' WPP today confirmed it has bought a majority stake in Essence Digital, which claims to be the biggest independent digital media-buying agency in the world. Twitter swaps favourites for likes Twitter, the social media site, has replaced its Favourite button with a heart to symbolise a Like in a move to make the platform "more rewarding". Jack Daniel's launches Tennessee Fire with OOH campaign Jack Daniel's, the Tennessee whiskey brand owned by Brown-Forman, has unveiled an out of home (OOH) campaign to promote the launch of Tennessee Fire, a cinnamon flavoured spirit.   Is Facebook ad personalisation driving Google's strategy? Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.   Presented by Adobe My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. My Media Week: Alan Brydon Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values. Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. Latest blogs Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Advertising Technology Product Lead , Sky competitive, West End Senior PPC Executive , Dot-Gap £30k, London (Central) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater)

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