Wednesday, 4 November 2015

Watch Adam & Eve/DDB's Waitrose Christmas ad; WPP confirms deal with Essence Digital; Ubisoft swaps global media account from Havas Media to Group M

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Brand Republlic
Daily News 4th November
 
Watch: Adam & Eve/DDB's take on Waitrose Christmas

Watch: Adam & Eve/DDB's take on Waitrose Christmas

04 November 15, Maisie McCabe

Waitrose has launched its Christmas campaign, its first yuletide ad from Adam & Eve/DDB.

 
WPP confirms deal with Essence Digital to add 'more firepower'

WPP confirms deal with Essence Digital to add 'more firepower'

04 November 15, Gideon Spanier

WPP today confirmed it has bought a majority stake in Essence Digital, which claims to be the biggest independent digital media-buying agency in the world.

 
Ubisoft swaps global media account from Havas Media to Group M

Ubisoft swaps global media account from Havas Media to Group M

03 November 15, Omar Oakes

Group M has been awarded the global media account for Ubisoft, just four months after it was given to Havas Media.

 
MEC names Marc Pearson chief of expanded Performance division

MEC names Marc Pearson chief of expanded Performance division

04 November 15, Omar Oakes

MEC has promoted Marc Pearson, a managing partner, to the newly-created role of managing director of the Performance division.

 
BMW's 'daring' TV ad banned for encouraging dangerous driving

BMW's 'daring' TV ad banned for encouraging dangerous driving

04 November 15, Omar Oakes

BMW's TV ad promoting the BMW 3 Series has been banned for showing off features of the car that could encourage dangerous driving.

 
Breakfast Briefing: Burberry unifies brands, VW scandal deepens, M&S sales down

Breakfast Briefing: Burberry unifies brands, VW scandal deepens, M&S sales down

04 November 15, Shona Ghosh

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Burberry is changing the way it does business, the VW emissions scandal deepens,... read more

 
Twitter swaps 'favourites' for 'likes' with new heart icon

Twitter swaps 'favourites' for 'likes' with new heart icon

03 November 15, Shona Ghosh

Twitter has rebranded its 'favourite' function as a 'like', as part of its wider efforts to appeal to newcomers.

 
My Media Week: John Wolstenholme

My Media Week: John Wolstenholme

04 November 15, John Wolstenholme

John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film.

 
Barbie displays social purpose in sweet viral ad

Barbie displays social purpose in sweet viral ad

04 November 15, Unruly

Social video expert Unruly reviews the latest viral by Mattel.

 
Jack Daniel's launches Tennessee Fire with OOH campaign

Jack Daniel's launches Tennessee Fire with OOH campaign

03 November 15, Gurjit Degun

Jack Daniel's, the Tennessee whiskey brand owned by Brown-Forman, has unveiled an out of home (OOH) campaign to promote the launch of Tennessee Fire, a cinnamon flavoured spirit.

 
Disney's Anna Hill on Star Wars and why 'TV is still so important'

Disney's Anna Hill on Star Wars and why 'TV is still so important'

04 November 15,

With a new Star Wars film on the horizon, Disney CMO Anna Hill has had a lot on her plate.

 
The Wall Street Journal launches news app

The Wall Street Journal launches news app

03 November 15, Gurjit Degun

The Wall Street Journal has launched a mobile news app for London-based people in the finance and business sector.

 
Rugby World Cup was a triumph for Adidas as well as All Blacks

Rugby World Cup was a triumph for Adidas as well as All Blacks

04 November 15, Liam Hopkins

Adidas, Heineken and Mastercard triumphed in the Rugby World Cup brand-association stakes, reveals Liam Hopkins, sponsorship director at Leo Burnett.

 
Put social responsibility at the heart of business - it will pay off, says Ella's Kitchen founder

Put social responsibility at the heart of business - it will pay off, says Ella's Kitchen founder

04 November 15,

Lindley sold his baby-food brand, Ella's Kitchen, to The Hain Celestial Group in 2013, but remains involved. He also founded toiletries brand Paddy's Bathroom, and is co-founder of The Key is E, a social... read more

 



Is Facebook ad personalisation driving Google's strategy?

Presented by ADOBE
Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.



 
 
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