Waitrose unveils Christmas campaign, BMW ad banned, Frank Budgen's best work

view in web browser add to safe senders list November 04, 2015 Campaign Daily Fix

Latest news Watch: Adam & Eve/DDB's take on Waitrose Christmas Maisie McCabe Waitrose has launched its Christmas campaign, its first yuletide ad from Adam & Eve/DDB. BMW's 'daring' TV ad banned for encouraging dangerous driving Omar Oakes BMW's TV ad promoting the BMW 3 Series has been banned for showing off features of the car that could encourage dangerous driving. Frank Budgen's best ads James Swift Frank Budgen, one of the industry's greatest directors, passed away on 3 November, aged 61. Here are some of his best ads. WPP confirms deal with Essence Digital to add 'more firepower' Gideon Spanier WPP today confirmed it has bought a majority stake in Essence Digital, which claims to be the biggest independent digital media-buying agency in the world. Ubisoft swaps global media account from Havas Media to Group M Omar Oakes Group M has been awarded the global media account for Ubisoft, just four months after it was given to Havas Media. Jack Daniel's launches Tennessee Fire with OOH campaign Gurjit Degun Jack Daniel's, the Tennessee whiskey brand owned by Brown-Forman, has unveiled an out of home (OOH) campaign to promote the launch of Tennessee Fire, a cinnamon flavoured spirit. MEC names Marc Pearson chief of expanded Performance division Omar Oakes MEC has promoted Marc Pearson, a managing partner, to the newly-created role of managing director of the Performance division. Twitter's new icon is unlikely to break Facebook's heart Chris Buckley As Twitter swaps favourites for likes, TMW Unlimited's chief digital officer Chris Buckley explains what the change will mean for users. Twitter swaps favourites for likes Gurjit Degun Twitter, the social media site, has replaced its Favourite button with a heart to symbolise a Like in a move to make the platform "more rewarding". How Facebook plans to woo 3 billion people in emerging markets Byravee Iyer The social media giant makes plans to grow in undeveloped countries and attract ad spending Mel Exon on Apple's ad-blockers: advertisers can forge a better mobile ecosystem Mel Exon Advertisers can help create a mobile ecosystem in which the user still wins, says BBH London managing director and BBH Labs co-founder Mel Exon, while taking control from Apple and other ad blockers. Is Facebook ad personalisation driving Google's strategy? Presented by Adobe Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business. The Work The Body Shop "jingle bells" by Mr President Men and women from around the world are shown indulging in a spot of shower karaoke in The Body Shop's new Christmas ad. Mulberry "the miracle of Mulberry" by Adam & Eve/DDB Mulberry presents its own spin on the nativity scene - with a handbag playing the role of baby Jesus - in its new Christmas campaign. Editor's pick On the creative floor: Freuds Ben Brooks-Dutton So opulent is its new home that staff must be tempted to leave their shoes at the door. But the space is designed to inspire purposeful creativity rather than veneration, Ben Brooks-Dutton says. How to be a creative agency CEO James Murphy Managing the organised chaos of an ad agency requires a certain approach and a special set of skills, says Adam & Eve/DDB chief executive James Murphy. Also in the news Wimbledon might come to Apple TV, says digital boss Shona Ghosh Wimbledon is working on an app for the new Apple TV, its digital boss Alexandra Willis has said. Q&A: BBDO's John Osborn and Tina Allan on merging data with creativity Douglas Quenqua As director of data solutions, Allan is tasked with making sure BBDO's creative are following the data McDonald's takes a bite of premium burger market with 'Signature' range Charlotte Mceleny McDonald's is launching a new range of thicker, premium burgers in the UK as it seeks to capitalise on a wider trend for quality burgers. Campaign Jobs Senior Planning Manager (London) Competitive + bonus EE, London Search Account Director £50k Dot-Gap, London (Central) Account Manager / SAM - Shopper Marketing - Bucks Negotiable Stonor, Buckinghamshire SEO Manager £30000 - £40000 per annum Stonor, Berkshire See all jobs

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