WPP confirms Essence Digital deal, the future of SEO, Christmas online shopping, modern digital strategies, Twitter swaps favourites for likes

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WPP confirms deal with Essence Digital to add 'more firepower' 04 November 15, Gideon Spanier WPP today confirmed it has bought a majority stake in Essence Digital, which claims to be the biggest independent digital media-buying agency in the world.     04 November 15 The Daily Poke: Plugging in to the future The prophets of the Internet of Things love to remind us that the days will soon be here when we'll be able to control all our household appliances from our smartphones. Realistically though, how... read more   04 November 15 Searching for the future (Thinkstock/Anatolii Babii) "Where can I find a good pizza in London?" the casual smartphone user asks as he strolls down a brightly-lit Oxford Circus. The search query pulls up a list of results, which... read more   04 November 15 Overcoming the obstacles of a modern 'digital' strategy Modern businesses need to awaken to the fact that, in today's business environments, a 'digital strategy' is about much more than 'digital': it's really customer, business and growth strategies all rolled... read more   04 November 15 Rethinking customer acquisition in the beauty industry Pity the beauty shopper, overwhelmed with an avalanche of choice and bewildered by the flood of pharma-jargon stuffed into every magazine and spewing out from billboards and TV that even a PhD pharmacist... read more     Two thirds of UK Christmas shoppers check prices in-store and buy online 03 November 15,   Twitter swaps favourites for likes 03 November 15, Gurjit Degun Twitter, the social media site, has replaced its Favourite button with a heart to symbolise a Like in a move to make the platform "more rewarding".   Mel Exon on Apple's ad-blockers: advertisers can forge a better mobile ecosystem 04 November 15, Mel Exon Advertisers can help create a mobile ecosystem in which the user still wins, says BBH London managing director and BBH Labs co-founder Mel Exon, while taking control from Apple and other ad blockers.   The Wall Street Journal launches news app 03 November 15, Gurjit Degun The Wall Street Journal has launched a mobile news app for London-based people in the finance and business sector.   Barbie displays social purpose in sweet viral ad 04 November 15, Unruly Social video expert Unruly reviews the latest viral by Mattel.                 Market Insight Panel Management Executive (London)   Competitive + bonus EE, London   Digital Producer   £35000 - £38000 per annum + Benefits Major Players, London   Digital Senior Planner/Buyer   £30k Dot-Gap, London Central   Creative Services Manager, Global Agency   £40000 - £60000 per annum + significant benefits The Great & The Good, London   Digital Senior Planner/Buyer   £30k Dot-Gap, London Central   Senior Planning Manager (London)   Competitive + bonus EE, London   Propositions Manager, Communications Products   Negotiable Sky, London   Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Brand Marketing Manager   Negotiable Sky, London               See all jobs

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