Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother | The xx's new music video is also a Calvin Klein ad

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Campaign 18:05 June 30, 2017

The five things you need to know today Most read Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother Brittaney Kiefer Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets. Advertising The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. Tech Apple ad tries to play your heartstrings like a Jimi Hendrix guitar solo Unruly Social video experts at Unruly review "The archives", the latest viral by Apple. Marketing Nike gets on board with Amazon as revenues grow Simon Gwynn Nike has said it will sell its products directly on Amazon for the first time. Media Hearst's Wildman leads shake-up with up to 40 jobs at risk Omar Oakes & Gideon Spanier Hearst UK has warned it may cut up to 40 jobs in editorial and commercial departments as part of new chief executive James Wildman's plan to reorganise and simplify the business. Also in the news MC&C raids Maxus and MEC for senior hires Richard Stanton, digital partner at MEC, and Toby Strangewood, group strategy director at Maxus, are joining MC&C as chief digital officer and chief strategy officer respectively. Junk food ads banned in all children's media New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force tomorrow. Sony to start manufacturing vinyl records as demand grows Sony will start pressing its own vinyl records for the first time since 1989 as demand for the format continues to grow. Promoted Make An Impression: Top 10 Out of Home campaigns Primesight Promoted What's the value of ecommerce? Richard Townsend, Circus Street Mobile is taking ecommerce into fresh territories where the brand experience must be unified and consistent to engage consumers and help them make purchase decisions Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Creative Services Manager Competitive April-Six, Harefield, London Senior Account Director £60000 - £80000 per annum Twist Recruitment, London, City of London Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Account Director - Integrated - to £55k package to £55k package David Thatcher Recruitment, M40 Corridor Group Account Director - Integrated [Retail] - Digital - Top London Agency £70k to £75k £70k to £75k plus top benefits and bonus opportunities! Fill Recruitment, London (Greater) Global Strategic Planning Manager Competitive, according to skills and experience. Ball & Hoolahan, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother | How John Lewis ad campaigns could have been killed by 'outdated' pre-testing models | Junk food ads banned in all children's media

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Campaign: Brands June 30, 2017

Brand news and analysis, powered by Marketing Vauxhall champions 'pyjama mamas' in bold debut ad campaign by Mother Brittaney Kiefer Vauxhall is taking a creative shift in its advertising with its first campaign by Mother, which features pyjama-clad mums strutting through school gates and supermarkets. How John Lewis ad campaigns could have been killed by 'outdated' pre-testing models Jeremy Lee James Murphy, the global chief executive of Adam & Eve/DDB, described advertising pre-testing models as being "something from the 1950s" that had threatened to kill John Lewis' advertising campaigns at birth. Junk food ads banned in all children's media Simon Gwynn New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force tomorrow. Paddy Power ad director and former 'head of mischief' Robertson departs Omar Oakes Ken Robertson, the marketer who formerly led Paddy Power's tactical stunts as "head of mischief" is poised to leave the company as advertising director following last year's merger with Betfair. The xx's new music video is also a Calvin Klein ad Brittaney Kiefer Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles peppered with the brand's clothing. Nike gets on board with Amazon as revenues grow Simon Gwynn Nike has said it will sell its products directly on Amazon for the first time. Apple ad tries to play your heartstrings like a Jimi Hendrix guitar solo Unruly Social video experts at Unruly review "The archives", the latest viral by Apple. Diet Coke launches influencer-led digital series Simon Gwynn Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. Formula One hires Virgin Media's Ellie Norman as head of marketing Simon Gwynn Formula One has appointed Ellie Norman, head of advertising and sponsorship at Virgin Media, as its head of marketing. How Ogilvy and IBM Watson ran a hackathon for healthcare Emily Tan In May, Ogilvy and IBM held a three-day hackathon at the Sea Containers which pitted the wits of Ogilvy and IBM against healthcare challenges presented by Boots, Nestlé and Beacon Medical Group. Sony to start manufacturing vinyl records as demand grows Simon Gwynn Sony will start pressing its own vinyl records for the first time since 1989 as demand for the format continues to grow. John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands Simon Gwynn Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins. Ask Bullmore: How can I stop the CEO talking about himself in the third person? Jeremy Bullmore Campaign's agony uncle answers your career dilemmas, including the problem of a chief executive who insists in talking about himself in the third person. Wins this week: Sainsbury's, Johnnie Walker, Cadbury Staff Campaign's round-up of account moves across advertising and media. Promoted Bridging the gap between creative and programmatic Matthew Chapman It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up? Promoted May's Aerial Awards winner: KFC 'First date' Radiocentre If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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