Creatives and artists explain how diversity fuels brands | The 'coming out' of advertising: is LGBT+ representation in ads still falling short? | Etihad splits with Cheil and takes digital account in-house

 

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Campaign: Agencies June 20, 2017

Creatives and artists explain how diversity fuels brands Nicola Kemp Actors Idris Elba and Gabourey Sidibe are among the creative voices explaining why diversity is crucial for the advertising and marketing industries. The 'coming out' of advertising: is LGBT+ representation in ads still falling short? Sonoo Singh Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports. Etihad splits with Cheil and takes digital account in-house Emily Tan Cheil London will no longer be Etihad's global digital and social agency following a restructure by the airline. MRM Meteorite parts with joint-CEO Whitson Omar Oakes Chris Whitson has left MRM Meteorite less than a year after he was promoted to joint chief executive of the agency. D&AD chief on what he'd like to see (and not see) at 2018's Impact Awards Tim Lindsay When work is done well, and doesn't seek to misappropriate society's hopes and fears to sell, it works well. McCann co-president: Why everything should be a little more direct Rob Doubal All work should, at the very least, aim to exhibit the traits of good direct communications. Gillian Armstrong: Lack of female directors is 'appalling' Brittaney Kiefer Australian director Gillian Armstrong has taken the creative industries to task, after it was revealed only 9% of ads and 14% of films globally are directed by a woman. Twitter and 'Fearless girl' win Outdoor Grand Prix at Cannes Omar Oakes Twitter has won the Grand Prix at Cannes in the Outdoor category for ads highlighting its ability to provide a forum for political debate, while McCann New York's "Fearless girl" also won the top prize. App gives Chanel a Cannes statue to close gender gap in public spaces Brittaney Kiefer Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces. Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix Omar Oakes Burger King's ads depicting its restaurants on fire has scooped the Grand Prix at Cannes for the Print & Publishing category. Adam & Eve/DDB wins gold at Cannes for Skittles 'Give the rainbow' Omar Oakes Adam & Eve/DDB was the only UK agency to win a gold Lion at Cannes tonight in the Promo & Activation category for Skittles' LGBT Pride work "Give the rainbow". McCann New York scoops Glass Lion Grand Prix for 'Fearless girl' Gemma Charles McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes. JWT heads UK entries for Entertainment Lions Simon Gwynn J Walter Thompson London has picked up five nods in the Entertainment category at Cannes for "Ash to art", its campaign for Glasgow School of Art. CHI & Partners heads UK hopefuls for Outdoor Lions on back of beer investment Simon Gwynn CHI & Partners has picked up seven of the UK's 37 entries in the Outdoor category of this year's Cannes Lions for its work for Freedom Brewery. John Lewis Christmas ad picks up Music Lions shortlist spot for Vaults tune Simon Gwynn The John Lewis campaign "Buster the boxer" has scored one of four nominations for Universal Music in the Entertainment Lions for Music category at Cannes. The Partners London tops UK Design Lion shortlist Emily Tan Out of 18 shortlisted entries from the UK, The Partners London earned five, three of which were for its work for the London Symphony Orchestra. Google, Geometry and SeymourPowell are UK's three entrants on Product Design Lion shortlist Emily Tan The UK has only three nominations on the Product Design Lion shortlist. Campaign TV: Ogilvy's global creative chief calls on marketers to be braver Ogilvy has dramatically reduced its number of Cannes entries in 2017, and Tham Khai Meng, the global chief creative officer, has called for more bravery from marketers. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Promoted How hard can it be to come up with brilliant ads on huge, interactive screens? Suzanne Bidlake Partners Andrews Aldridge ECD Aaron Goldring gives his take in the third in our 2017 series sparking fresh ideas in digital out-of-home. 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