The ad-free election | Can MullenLowe leave the last-chance saloon?

 

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Campaign: Agencies June 08, 2017

Can MullenLowe leave the last-chance saloon? John Tylee Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network. Jordans and Ryvita kick off ad contest Omar Oakes Jordans and Ryvita, the Associated British Foods brands, have started a search for a new UK ad agency after splitting with Creature of London. Research reveals lack of trust in political advertising Nicola Kemp Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown. Pokémon Go celebrates year anniversary with outdoor ads by W&K Omar Oakes Pokémon Go has launched outdoor ads across the world's biggest cities to celebrate the game's first anniversary. Brands take control from agencies Gideon Spanier A study suggests more marketers want to manage data in-house amid measurement concerns. VCCP tops new-business table for sixth straight year Gurjit Degun VCCP secured the most new-business wins for the sixth consecutive year in 2016, AAR's annual survey has revealed. More management leave MullenLowe Omar Oakes MullenLowe London's two executive creative directors have decided to leave the agency group as its senior management exodus continues. The ad-free election Claire Beale A general election used to be good for our industry, but now party political messaging has become a largely private affair. General election 2017: the best ads so far Staff Game shows, sexual innuendo and trust feature in Campaign's round-up of this year's best general election ads. Sexism in advertising gets political Marcie MacLellan SheSays' director warns against putting the blame of sexism squarely on the shoulders of consumers. WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused Gideon Spanier Pay and succession, two of the thorniest issues surrounding Sir Martin Sorrell, look to have been defused, at least for now, judging by WPP's relatively trouble-free annual meeting. A view from Dave Trott: Utter conceptual penis Dave Trott UK journal Cogent Social Sciences recently published a paper linking the penis with global warming. Droga5 London nets Bowers & Wilkins Simon Gwynn Bowers & Wilkins, the audio equipment brand, has hired Droga5 London to handle its global advertising account after a three-way battle. Y&R London picks up ad account for Think! initiative Omar Oakes Y&R London has won the first major ad review under the government's new agency roster, picking up the Think! road-safety campaign. Saatchis recruits Mother's Sara Rose to lead Asda Simon Gwynn Sara Rose, a creative director at Mother London, is joining Saatchi & Saatchi London as group creative director for the Asda account. It's our duty to consider our effect on the young Maisie McCabe Advertising can influence the self-esteem of not just girls but boys too. The AA is widening its work in this area. Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return The Work Pick of the week: Uefa "We play strong" by FCB Inferno Simon Gwynn The colour and energy of this campaign to encourage girls to play football feels completely of the moment, Simon Gwynn says. Pot Noodle "Less cooking, more voting" by Lucky Generals Pot Noodle is encouraging young people to get out and vote in Thursday's general election. Turkey of the week: Vodafone "Mr Interruption" by Ogilvy & Mather London Emily Tan Emily Tan feels let down by this ad. More Promoted FutureVision: The new employee experience R/GA To help organisations adapt to changes in the workplace and shifts in employee expectations, R/GA developed the Candidate/Employee Experience Loop to demonstrate the optimal employee journey, from researching potential employers to offboarding from the company... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Client Director - Consumer Heathcare - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Group Account Director £65000 - £75000 per annum The Great & The Good, London Managing Director - Independent Creative Agency - London £90000.00 - £120000.00 per annum + benefits DNA Recruit, London Head of CRM £60k -70K Direct Recruitment, London (Central), London (Greater) Integrated Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands Creative Director circa £42,000 (dependent on experience) RightsInfo, London (Central), London (Greater) Creative Developer Up to £50,000 p.a. Havas Group, London (Central), London (Greater) Digital Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Content Manager Competitive + Benefits Haymarket, Twickenham

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