Samsung ad achieves the impossible with a bit of perseverance | Modern marketing can wreak havoc with the fabric of time | M&S needs to make peace with its over-50 fashion customers

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Campaign: Brands June 13, 2017

Brand news and analysis, powered by Marketing Samsung ad achieves the impossible with a bit of perseverance Kari Freeburn Samsung has delivered an audacious, well-crafted story following an exceptionally challenging year. Modern marketing can wreak havoc with the fabric of time Andy Nairn With pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time. M&S needs to make peace with its over-50 fashion customers Helen Edwards M&S needs to focus on the over-fifties, the age group that is, according to statistics, behind more business start-ups than any other. Made.com commercial director: Marketing is about intuition Annabel Kilner Annabel Kilner's number-one quality she looks for when hiring is the ability to get on with people. 'Spandau or Speedcore?' asks Virgin Trains in debut work by Anomaly Omar Oakes Virgin Trains boldly presents itself as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes in Anomaly's debut work for the brand. TfL launches handy chatbot on Facebook Messenger Emily Tan Transport for London has launched the TravelBot, an AI-powered digital travel assistant you can ask questions of in Facebook Messenger. May's refusal to engage electorate is a warning for brands that spurn dialogue Grant Feller Theresa May's titanic election own goal is further proof that smart brands must engage with and listen to their audiences, Grant Feller argues. Is UFC dangerous for brands? Liam Hopkins The Ultimate Fighting Championship (UFC) has accumulated millions of fans across the world. Leo Burnett's Sponsor DNA research tool has analysed its potential for brands. HP debuts its newest diversity video, admits it has 'room for improvement' Kathryn Luttner The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women. Gallery: Cheil, MEC and AKQA win Platinum at Creative Tech Awards Emily Tan Top honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21. Promoted Alpro seeks customer marketing manager Jennifer Jackson Want to work for a Top 50 FMCG brand that's growing apace? Plant-based food and drink market leader, Alpro, is looking for a dynamic customer marketing manager to bring fresh thinking and charisma to the team and help to propel further growth. Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Insight Team Manager £55000 per annum Stopgap, Cardiff Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Market Performance Analyst Competitive Package + Benefits Hiscox, London (Central), London (Greater) Marketing Executive £38,000 Unum, Dorking, Surrey

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