TripAdvisor launches UK campaign and hires local agency | Today's key takeaways from Cannes: marketers urged to be braver

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Campaign 18:05 June 20, 2017

The five things you need to know today Most read TripAdvisor launches UK campaign and hires local agency Emily Tan TripAdvisor is rolling out a new campaign in the UK today, featuring its owlish mascot Little Wiser for the first time. Advertising Today's Cannes takeaways: marketers urged to be braver Staff Campaign's round-up of the key takeaways from the Cannes International Festival of Creativity. Tech Mashable launches UK edition on Snapchat Discover Emily Tan After a successful two-year global content partnership with Snapchat, Mashable UK has rolled out a UK-specific edition on its Discover platform. Marketing Why did McDonald's call time on its Olympics sponsorship? Simon Gwynn Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals. Media Omnicom Media Group's global head of trading Zonfrillo departs for MCap Emily Tan Independently-owned MCap (formerly known as Mercury Media Group - MMG), has hired Omnicom Media Group's global head of trading Andy Zonfrillo as its global managing director. Also in the news Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform. Diary of an agency start-up: Winning business and moving home Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is his eighth instalment. Snap signs $100m global content and ad deal with Time Warner Time Warner has signed a two-year deal with Snap to make shows for, and buy ads on, the platform. Promoted How hard can it be to come up with brilliant ads on huge, interactive screens? Suzanne Bidlake Partners Andrews Aldridge ECD Aaron Goldring gives his take in the third in our 2017 series sparking fresh ideas in digital out-of-home. Promoted Cannes Perspectives: 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Digital Communications Officer £28,000 per annum Royal Academy of Engineering, London Head of Campaigns and PR bonus and car allowance Brand Recruitment, Norwich, Norfolk / Cambridgeshire, Ely / Suffolk, Bury St. Edmunds Planning Director £85 – 95k Direct Recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum + great benefits Regan & Dean Recruitment Limited, London Business Director - Germany £70K-£100K Direct Recruitment, Germany (DE) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey Marketing Executive £38,000 Unum, Dorking, Surrey ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Energy Supplier Marketing Executive £34,671 plus excellent benefits Smart Energy GB, London (Central), London (Greater)

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