Confused.com chief marketer: Be flexible and stay customer-focused | Mars 'accelerates digital focus' by hiring digital leadership duo | Experiences worth banking on: Clark's marketing lessons from 16 years at HSBC

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Campaign: Brands June 20, 2017

Brand news and analysis, powered by Marketing Confused.com chief marketer: Be flexible and stay customer-focused Paul Troy Paul Troy shares some of his experiences in marketing at brands including Moneysupermarket.com, Cadbury and O2. Mars 'accelerates digital focus' by hiring digital leadership duo Simon Gwynn Mars, Inc has appointed Marriott International's senior vice president, digital George Corbin to the new role of chief digital demand officer. Experiences worth banking on: Clark's marketing lessons from 16 years at HSBC Chris Clark From financial meltdown to hare-brained ideas, Chris Clark looks back on 16 years at 'the world's local bank'. Global marketing can be a thankless job but it can achieve great things Helen Edwards There is something noble in the persistence that keeps global marketers going in the face of all odds. Creatives and artists explain how diversity fuels brands Nicola Kemp Actors Idris Elba and Gabourey Sidibe are among the creative voices explaining why diversity is crucial for the advertising and marketing industries. Why did McDonald's call time on its Olympics sponsorship? Simon Gwynn Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals. How the art world is inspiring new visions of marketing data Verra Budimlija Art offers the potential to arrive at an objective and clear outcome, and we are getting comfortable with displaying our personal data visually. TripAdvisor launches UK campaign and hires local agency Emily Tan TripAdvisor is rolling out a new campaign in the UK today, featuring its owlish mascot Little Wiser for the first time. Is whitelisting the best way to improve brand safety? Emily Tan Will Vodafone's response to fake news and hate speech online prove effective, Emily Tan asks The 'coming out' of advertising: is LGBT+ representation in ads still falling short? Sonoo Singh Campaign spoke to members of the LGBT+ community in the marketing communications industry to explore how they are represented in the mainstream media, and discovered brands still have a long way to go. Sonoo Singh reports. Standing up for the long term will drive marketing success Craig Mawdsley Marketers are charged with building brands but under pressure to deliver now. App gives Chanel a Cannes statue to close gender gap in public spaces Brittaney Kiefer Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces. Adam & Eve/DDB wins gold at Cannes for Skittles 'Give the rainbow' Omar Oakes Adam & Eve/DDB was the only UK agency to win a gold Lion at Cannes tonight in the Promo & Activation category for Skittles' LGBT Pride work "Give the rainbow". Google, Geometry and SeymourPowell are UK's three entrants on Product Design Lion shortlist Emily Tan The UK has only three nominations on the Product Design Lion shortlist. McCann New York scoops Glass Lion Grand Prix for 'Fearless girl' Gemma Charles McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes. Promoted How hard can it be to come up with brilliant ads on huge, interactive screens? Suzanne Bidlake Partners Andrews Aldridge ECD Aaron Goldring gives his take in the third in our 2017 series sparking fresh ideas in digital out-of-home. Promoted How to really make your brand relevant to the disruptive landscape... go on, we dare you Mark Bell, chief experience officer, Dare Disruption is all around us. The inaugural Campaign Creative Tech Awards, sponsored by Dare, recognises brands who collaborate, create and think faster than everybody else Subscribe now - Limited Cannes offer If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Subscribe now for 12 weeks from just £12. Closing 26th June 2017 Subscribe now Campaign Jobs Fundraising and Commercial Press Officer £30,316 (includes LWA) ZSL - London Zoo, NW1 - London Zoo Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) New Business/Account Manager, Advertising Agency £30K + Uncapped Bonus (£60-80K OTE) Escape Hatch Media Recruitment, London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) Energy Supplier Marketing Executive £34,671 plus excellent benefits Smart Energy GB, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Integrated Producer Competitive Package + Benefits Momentum ABM, London (Central), London (Greater) Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street

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