The lost art of global marketing | Google slapped with £2bn fine breaching EU antitrust laws | FMCG brands need to get e-commerce right quickly, warns R3

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Campaign: Brands June 27, 2017

Brand news and analysis, powered by Marketing The lost art of global marketing John Tylee The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee. Google slapped with £2bn fine breaching EU antitrust laws Emily Tan The European Commission has fined Google €2.42bn (£2.14bn) for breaching EU antitrust rules. FMCG brands need to get e-commerce right quickly, warns R3 Robert Sawatzky Global brands face online headwinds. White paper lays out strategy suggestions for chief marketing officers. Sainsbury's poised to award £115m media account to PHD in stunning U-turn Gideon Spanier Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business. Tommy Hilfiger tests Teads new video ad chatbot Emily Tan Teads claims to have created the first outstream video ad to feature an AI-powered chatbot, and Tommy Hilfiger has taken it for a spin with its TMY.GRL chatbot. Primesight's internet-enabled In-Link screens go live for BT Omar Oakes BT is replacing London payphones with new units providing "ultrafast" internet as well as free phone calls and ad-serving digital screens by Primesight. Influencer whitelists: the own-goal that over-sanitises raw authenticity Bexy Cameron Brands can't expect to work with real people and assume they'll hit the mark with all audiences. Promoted Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces Suzanne Bidlake One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor Promoted Cannes Perspectives: 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Director £55k+ Direct Recruitment, London (Central), London (Greater) Senior Marketing Executive (Events) £25000 - £27000 per annum Regan & Dean Recruitment Limited, London, City of Westminster / London Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Senior Account Manager - Creative Agency £34k - £37k Spectrum 360 Recruitment, London, Central, Soho Head of Strategy Up to £130,000 Mellor Partnership, London (Central), London (Greater) Account Director - Content Marketing £50k-£60k Talent Creative & Media, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Campaign Managers/Campaigns Officer £42,709 - £48,984/£36,592 - £42,995 Home Office, London Strategic Communications Adviser (Grade 7) £52,969 - £62,239 Home Office, London, 2 Marsham Street

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