Friday, 30 June 2017

Nike gets on board with Amazon | Sony to start manufacturing vinyl records | Junk food ads banned in children's media

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 30, 2017
Nike gets on board with Amazon as revenues grow
Nike gets on board with Amazon as revenues grow

Simon Gwynn

Nike has said it will sell its products directly on Amazon for the first time.

Sony to start manufacturing vinyl records as demand grows
Sony to start manufacturing vinyl records as demand grows

Simon Gwynn

Sony will start pressing its own vinyl records for the first time since 1989 as demand for the format continues to grow.

Junk food ads banned in all children's media
Junk food ads banned in all children's media

Simon Gwynn

New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force tomorrow.

Paddy Power ad director and former 'head of mischief' Robertson departs
Paddy Power ad director and former 'head of mischief' Robertson departs

Omar Oakes

Ken Robertson, the marketer who formerly led Paddy Power's tactical stunts as "head of mischief" is poised to leave the company as advertising director following last year's merger with Betfair.

How Ogilvy and IBM Watson ran a hackathon for healthcare
How Ogilvy and IBM Watson ran a hackathon for healthcare

Emily Tan

In May, Ogilvy and IBM held a three-day hackathon at the Sea Containers which pitted the wits of Ogilvy and IBM against healthcare challenges presented by Boots, Nestlé and Beacon Medical Group.

MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards
MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards

Suzanne Bidlake

MediaCom won the top prize and the "Best ongoing use of TV" category for its work moving furniture retailer DFS from "well-known to well-loved, without dropping a sale" over the six years since its appointment to the business in 2011.

MC&C raids Maxus and MEC for senior hires
MC&C raids Maxus and MEC for senior hires

Gurjit Degun

Richard Stanton, digital partner at MEC, and Toby Strangewood, group strategy director at Maxus, are joining MC&C as chief digital officer and chief strategy officer respectively.

John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands
John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands

Simon Gwynn

Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins.

Promoted
"When it comes to the pinch, human beings are heroic"

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.

Bridging the gap between creative and programmatic
Promoted
Bridging the gap between creative and programmatic

Matthew Chapman

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?


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